Supermarket Perimeter - May 2023 - 28

Bakery: Take-and-bake
Sensory appeal
Another noteworthy consideration is the advantageous footprint of
the instore bakery. Its location is known for offering sensory pleasures
to all who enter the store. It's an area of the perimeter known for the
delicious and comforting smell of fresh baked bakery products. Those
who respond to the bakery's sensory call are rewarded with the sight of
golden brown breads and buns that offer a crispy crust and soft interior.
Knowing the appeal of these items, it's interesting that parbaked/takeand-bake
breads, which offer consumers a similar sensory experience
at home, remain so niche. The category is known by a variety of names:
Bake & Serve, Bake at Home, Brown & Serve, Parbaked, Ready to Bake
and Take and Bake. But all of these names translate into one thing -
delicious baked breads that come directly from the consumer's oven.
Like other products in the bread/bun/roll category, consumers expect
parbaked products to meet long-time consumer desires for particular
health needs while also tasting great. This includes simple ingredient
labels, but specific free-from claims in the category remain particularly
niche. Claims of no artificial preservatives or colors remain the most
commonly touted package attributes.
Within the instore bakery, breads from La Brea Bakery offer the ability
to serve fresh-baked artisan bread without expending labor hours,
minimizing food waste and eliminating unnecessary expenses. La Brea
Bakery's Take & Bake breads arrive fully baked inside but at only 80%
color. This allows instore bakers the flexibility to bake the exact amount
needed when they need it. The Take & Bake breads can be stored in the
freezer, so consumers can enjoy the ultimate artisan bread experience
in minutes from the convenience of home. The parbaked breads can
also be finished on the grill, retaining moisture and holding up to the
char more than a fully baked bread.
Untapped opportunity
Yet these shelf-stable breads and rolls currently account for less than 1%
of Total Bread and Roll category dollars, according to Circana. Melissa
Altobelli, principal, client insights, for Circana's bakery vertical division,
predicts the category will remain niche with continued dollar growth.
Future insights reports expect a CAGR of 4.5% in the next 10 years.
In a time when consumers are looking to re-create restaurant-like
experiences at home, these products are incredibly well-positioned to
INFLATION
HAS CREATED
The Deli
Dinner Sandwich
Professional
Series
®
845-331-2111 | professionalseriesequipment.com © 2023 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
28 - MAY 2023
supermarketperimeter.com
La Brea Bakery
http://www.professionalseriesequipment.com

Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
Supermarket Perimeter - May 2023 - 7
Supermarket Perimeter - May 2023 - 8
Supermarket Perimeter - May 2023 - 9
Supermarket Perimeter - May 2023 - 10
Supermarket Perimeter - May 2023 - 11
Supermarket Perimeter - May 2023 - 12
Supermarket Perimeter - May 2023 - 13
Supermarket Perimeter - May 2023 - 14
Supermarket Perimeter - May 2023 - 15
Supermarket Perimeter - May 2023 - 16
Supermarket Perimeter - May 2023 - 17
Supermarket Perimeter - May 2023 - 18
Supermarket Perimeter - May 2023 - 19
Supermarket Perimeter - May 2023 - 20
Supermarket Perimeter - May 2023 - 21
Supermarket Perimeter - May 2023 - 22
Supermarket Perimeter - May 2023 - 23
Supermarket Perimeter - May 2023 - 24
Supermarket Perimeter - May 2023 - 25
Supermarket Perimeter - May 2023 - 26
Supermarket Perimeter - May 2023 - 27
Supermarket Perimeter - May 2023 - 28
Supermarket Perimeter - May 2023 - 29
Supermarket Perimeter - May 2023 - 30
Supermarket Perimeter - May 2023 - 31
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Supermarket Perimeter - May 2023 - 33
Supermarket Perimeter - May 2023 - 34
Supermarket Perimeter - May 2023 - 35
Supermarket Perimeter - May 2023 - 36
Supermarket Perimeter - May 2023 - 37
Supermarket Perimeter - May 2023 - 38
Supermarket Perimeter - May 2023 - 39
Supermarket Perimeter - May 2023 - 40
Supermarket Perimeter - May 2023 - 41
Supermarket Perimeter - May 2023 - 42
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Supermarket Perimeter - May 2023 - 47
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Supermarket Perimeter - May 2023 - 49
Supermarket Perimeter - May 2023 - 50
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Supermarket Perimeter - May 2023 - 54
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Supermarket Perimeter - May 2023 - 56
Supermarket Perimeter - May 2023 - 57
Supermarket Perimeter - May 2023 - 58
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Supermarket Perimeter - May 2023 - 60
Supermarket Perimeter - May 2023 - 61
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Supermarket Perimeter - May 2023 - 78
Supermarket Perimeter - May 2023 - 79
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Supermarket Perimeter - May 2023 - 85
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Supermarket Perimeter - May 2023 - 94
Supermarket Perimeter - May 2023 - 95
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Supermarket Perimeter - May 2023 - 97
Supermarket Perimeter - May 2023 - 98
Supermarket Perimeter - May 2023 - 99
Supermarket Perimeter - May 2023 - 100
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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