Supermarket Perimeter - May 2023 - 62

Meat & Poultry
CHICKEN
By Keith Loria
WITH THE BEEF SUPPLY TIGHTENING more dramatically over the past
year or so, prices for beef cuts across the board are being forced higher. As
a result, food shoppers are increasingly scrutinizing the meat department
for alternative proteins that allow them to stretch their budget.
That has meant good news for chicken at the grocery store. In fact,
last year, chicken had the strongest dollar per pound growth, according
to the annual Power of Meat report, and performed second in sales to
beef. Furthermore, according to the National Chicken Council's report,
Per Capita Consumption of Poultry and Livestock, in pounds, total
chicken consumption is on track to outperform consumption in 2022
by 1.3 million pounds this year.
Across the chicken category, Perdue has seen a growing trend of
convenience as well as an increased interest in cooking meals at home.
Of note, 80% of dinners are made at home. These trends have translated
62 - MAY 2023
into consumers eager for simple yet nutritious meals that don't require
significant time in the kitchen.
The challenge in this trend comes in the form of another: consumers
want to break out of the routine of eating the same meals every
day. According to the 2023 Power of Meat report, interest in meals
consumers regularly cook is on the decline compared to 2019 as more
and more people are looking to social media for meal inspiration and
variety. Luckily, the versatility of chicken allows consumers to adapt the
protein to any dish or cuisine they're in the mood for.
Looking ahead to the spring and summer, which is prime grilling
season, Perdue forecasts an increase in sales of various cuts of fresh
chicken. Given recent reports, showing that chicken thighs make up
15% of total chicken sales, it also expects to see greater interest in dark
meat cuts this year.
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Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
Supermarket Perimeter - May 2023 - 7
Supermarket Perimeter - May 2023 - 8
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Supermarket Perimeter - May 2023 - 14
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Supermarket Perimeter - May 2023 - 16
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