Supermarket Perimeter - May 2023 - 77

product. As a company, and in any industry, making a positive first
impression with your potential audience is vital.
Part of the fresh mushroom industry's brand power is its unique role
in the " healthy " space.
" All fresh produce has healthy attributes, " Shelton said. " What pushes
mushrooms to the top is their ability to provide alternative solutions to
non-meat eaters. This gives them a broader consumer base over other
fresh produce on the shelf. "
Branding, he added, is important to not only showcase an individual
company but to give consumers the assurance they need to know that
you'll provide a trustworthy and consistent product.
" Branding has always played an important role in a successful business.
With the influx of social media usage today, consumers are exposed to new
brands every day. Providing attention-grabbing and memorable branding
will allow your products to stand out in the vast sea of advertising. "
The superior quality of Giorgio products has always come first and
foremost for Giorgio and been central to the company's brand identity,
Shelton said.
Giorgio is committed to leading the category with innovative
products, and the company is actively investing in R&D and consumer
insights to bring new products to market that are aligned with
consumers' needs and busy lifestyles.
For example, Shelton said, take Giorgio's bold-flavored stuffed
mushrooms.
It's never been easier to
enjoy healthier versions of
your favorite recipes without
sacrificing taste and texture. "
Bryan Shelton, Giorgio Fresh Co.
" There's a unique flavor to fit everyone's pallet, and they're
convenient, too. The packaging is microwavable, so consumers can
easily heat and serve. "
Stuffed mushrooms are very popular among consumers, especially
since more consumers cook at home now, Shelton said.
The newest addition to Giorgio's stuffed category is Garlic
Parmesan. The lineup features six other varieties: Imitation Bacon
and Cheddar, Imitation Crab Seasoning, Artichoke & Spinach, Fiesta,
Mediterranean and Buffalo Blue Cheese. All are offered in a convenient
microwavable tray.
In recent years, Shelton said, interest in plant-based protein options
has skyrocketed. Giorgio research indicates that plant-based alternatives
are outpacing traditional protein sources. Research has also found that
substituting mushrooms for lean ground meat in an entrée just once
every week would save almost 20,000 calories in one year.
Looking for distinctive, versatile and exotic taste?
FRUIT JUICE CONCENTRATES & PUREES
Açaí
Superfruit of the amazon, is packed with
essential fatty acids and phytonutrients.
Perfect for acai and smoothie bowls.
Alphonso Mango
100% authentic Alphonso. King of
Mangoes for color, flavor, and sweetness.
Extraordinary ingredient for frozen novelties,
sauces, yogurts, and pastry fillings.
Coconut Cream
Rich, silky, and smooth coconut cream, is
a plant-based powerhouse. Utilize coconut
cream for dairy alternative applications and
dynamic flavor profiles and dairy alternatives.
Guava
Acerola
Fragrant, vibrant in color, high in Vitamin
C, and versatile. The perfect plant-based
ingredient for smoothies, pastry fillings,
cookies, sorbets, and sauces.
Banana
The flavorful, plant-based, clean label
Vitamin C solution. Use it in beverage and
culinary applications to boost Vitamin C
content and flavor.
Passion Fruit
An exotic flavor profile makes Passion Fruit
the new lime! An ideal ingredient for salsas,
vinaigrettes, beverages, sorbets, and more.
The flavorful, fat-free, plant-based ingredient. Use banana as an egg replacer, flavor booster, or a mouthfeel enhancer.
For more information and to request a sample, visit ititropicals.com
Mangosteen
Papaya
Pineapple
Coconut Water
Mango
supermarketperimeter.com
Dragon Fruit
MAY 2023 - 77

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Supermarket Perimeter - May 2023

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