Supermarket Perimeter - May 2023 - 78

Produce
Sweet
potatoes
By Andy Nelson
SWEET POTATO SHIPPERS AND MARKETERS are making big gains in
changing consumers' mindsets from " holiday only " to " year-round. "
Today's shopper is on the hunt for something special that provides
a heightened experience and less prep work, said Alexandra Rae
Molumby, marketing director for Bakersfield, Calif.-based Bako Sweet.
She said the company's triple-washed, value-added sweet potatoes
can provide great lift for retailers at Easter and other holidays and
throughout the year.
Easter is the third largest holiday for sweet potato sales because
so many traditional Easter recipes call for them, Molumby said. As it
does every year, Bako Sweet shared plenty of Easter recipe ideas with
customers and consumers on its Pinterest page.
As crucial as the holidays are to the fresh sweet potato industry, Bako
Sweet and other shippers know that it's just as important to keep sales
strong year-round.
If she had to choose two keys to marketing sweet potatoes yearround,
Molumby said she would pick product availability and recipe
inspiration.
" It's important to us that we provide consistent, fresh, and quality
sweet potatoes to our shoppers year-round, " she said.
Recently, a well-known retail partner of Bako Sweet's asked the
shipper to help them increase their summer sweet potato sales. Bako
Sweet developed a grilling campaign that led to a total tonnage lift of
127% for the retailer.
New for 2023, Bako Sweet has refreshed some of the sticker designs
on its Single Sweets products.
The new easy-peel design has a QR code on the back that will
take shoppers to the Bako Sweet website for recipe inspiration,
Molumby said.
78 - MAY 2023
supermarketperimeter.com
s
e
(Expected annual growth in fresh sweet
potato category through 2028)
Source: Data Bridge Market Research
(increase in sweet potato per-capita
consumption from 2000 to 2016)
Source: USDA
5.5%
42%
1
(sweet potatoes' ranking among
the healthiest vegetables)
Source: Center for Science in the Public Interest
n
u
m
b
e
t
r
Bako Sweet, Grapgraphic49 - stock.adobe.com
B
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Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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