Supermarket Perimeter - November 2021 - 15

Cases that don't
get in the way of
shoppers, are easy
Let there be light
Advancements in lighting
technologies have also made big
changes in perimeter departments
in the past three decades,
particularly the past 15 years,
Proctor said.
That period has seen the introduction
of LEDs, reduced lamp diameters,
changing color temperatures and focusing
light more directly on product to increase
contrast.
" Gone are the days of just providing light all over
inside a store, " Proctor said. " For a perimeter to be successful today, it's
important for stores to use lighting to tell their story. "
In 2009 Hillphoenix introduced the Clearvoyant LED light system,
designed for the company's refrigerated display cases. Compared to T8
fluorescent lighting, Clearvoyant is 69% more energy-efficient. Grocers
also appreciate the ability to direct light from angles of 0 to 30°, the
low profile of the light rod design, and the various color temperatures
available based on the type of food being merchandised, Proctor said.
As important as lighting is, it just sets the stage - merchandising is
the star. " Over the decades we've seen merchandising become more
three-dimensional in terms of bump out displays, water-falling product,
to use and are well-lit
are among the biggest
developments in the
perimeter in recent
decades.
and going vertical, "
Proctor said. " Today,
cases have much
more vertical heights
in most areas versus 20
or 30 years ago. This is where the
total refrigeration and store package
comes in. "
Case and refrigeration systems have to
be designed to work with all of the various
merchandising displays so they not only
look good but they do their main job - keeping
product fresh.
Another technology that has enjoyed tremendous growth in recent
decades, particularly the past 10 years, is refrigerated door cases,
Proctor said.
In the past, it was commonly believed that sales would be
compromised as soon as product was put behind doors.
But today, thanks to improvements in door designs and door
case lighting, sales can actually be gained by merchandising behind
glass doors.
" Not only does it save a great amount of energy, it increases the time
that customers spend in the department purchasing products as the
result of warmer aisles and broader merchandising schemes. "
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Supermarket Perimeter - November 2021

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