Supermarket Perimeter - November 2021 - 48

Produce: Department design
moderate temperatures, a flexibility that lends itself to innovative
display solutions; and
Produce department design
and merchandising musts
* Simple displays are often the best. Use natural
materials like wooden displays and fixtures to display
food and produce.
* Create the illusion of huge quantities of produce by
displaying produce in thin layer waterfall or cascading
food displays. This implies to customers that you sell
huge quantities and it also protects the produce from
bruising by not stacking it too deep.
* Use food risers and display stands to help create the
" mountain " of produce look. Displays will look full
when they are actually half empty. This process is
often called " dummy up " a display.
* Ideally you'll create produce-merchandising displays
that appear full but are really not. These types of
dummied up food displays are easier to work with, and
look fresh. They also help to maximize sales and to
decrease shrink.
* Add professional signage that informs the shopper as
to the nutritional value of the produce and maybe tips
on how to prepare it in meals. Chalkboard signs add to
the fresh farmer's market impression.
* Use tabletop, countertop and clip on signs for nesting
table, wicker basket or wooden crate displays.
Chicago-based DGS Retail provides products and design
services for grocery stores and other retail customers.
* The ability to configure PODS of items together with good
customer access.
Cayuga Displays was one of the first manufacturers to introduce
Euro-Slant back tables in the mid to late 80's, and ever since, the
company has developed working relationships with produce
professionals, design consultants, store engineers and store owners
to provide continued innovations in so many aspects of produce
merchandising, including smaller footprint cases for today's smaller
square-foot stores in urban areas.
" With our background in producing non-refrigerated tables, bins and
shelves for produce we're able to develop a cohesive look in a produce
department, even when refrigerated cases are included in the design, "
Schotsman said. " We can finish the displays to match, all produced and
managed by Cayuga for consistent service and quality. "
Some of the company's most popular products for produce
departments include its line of 3x3 and 4x4 mobile refrigerated " fresh
go " bins; refrigerated MRO self-contained cases; non-refrigerated 3x3
market bins, produce dry tables with casters, produce dry tables with
shelving for additional merchandising below the tables; and the ability
to provide multiple types of finishes for produce cases.
Cayuga's mobile refrigerated FRESH GO BINs and MRO Cases are
popular because they're flexible, adaptable for a variety of product,
they perform well and they can be " trimmed out " to match the nonrefrigerated
displays, Schotsman said.
" Some of our non-refrigerated table designs with multiple layers of
vertical merchandising are popular for the smaller footprint stores; a
growing trend, " he added. " Since we do dry tables, refrigerated cases,
refrigerated self-contained cases for produce and other perimeter
perishable departments, our customers love the consistency and continuity
of how the departments tie in together with a consistent image that
puts the focus on the products that are being offered to customers. "
It's crucial, Schotsman said, to understand the business from the
Cross-merchandising
and portability are two of
the produce department
designer's top tools.
customer's point of view. What are the pain points they're dealing with?
How does merchandising work in practice? How can a supplier help
elevate their sales? How can they help reduce shrink and set up and
maintain equipment with minimal friction so they can focus on what's
most important?
Working the angles
The innovative shelving system of the Fresh-Fit Super Slant Produce
System from Rockford, Ill.-based Siffron provides an attractive and
organized " wall of produce " presentation, according to the company.
" The unique angled design promotes first-in first-out rotation
to ensure produce remains fresh and easily accessible, vertical
presentation enables shelves to appear full using less produce -helping
to reduce shrink from overstocking -and integrated shelf perforations
and open pattern wire front fence and dividers allow for maximum
drainage and air flow. "
The Fresh-Fit Super Slant Produce System protects and showcases
a variety of healthy foods while creating a convenient and easilyaccessible
display for your customers, according to Siffron.
easiaccessible while maximizing the visual impact using minimal space.
48 - NOVEMBER 2021
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CAYUGA DISPLAYS
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Supermarket Perimeter - November 2021

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