Supermarket Perimeter - November 2022 - 18

Bakery
ORGANIC and
ALL-NATURAL
BREADS
BY LISA BERRY
ARDENT MILLS LLC HAS CREATED A REGENERATIVE AGRICULTURE
PROGRAM to help farmers growing grains used in organic and allnatural
breads and other products prepare for an emerging consumer
mindset that prioritizes sustainable food solutions.
" It starts with educating the farmers about the values consumers
are looking for in their food supply, " Shrene White, general manager,
emerging nutrition at Ardent Mills, said of the program during an
educational session at IBIE, " The sustainability journey: Regenerative
agriculture from the consumer to the farm. "
" Consumers are seeking out food products that not only nourish
their bodies but actively contribute toward a better food system and
practice, " White said.
Proactive buying decisions by the consumer are driving sustainability
and regenerative agriculture opportunities throughout the supply chain
" all the way back to the farm, " she said.
A sustainability mindset is starting to take shape and move from
niche to the mainstream, White said.
" Consumers are learning to navigate the grocery store aisle, " she said.
" Fifty percent of consumers are turning their back on non-sustainably
sourced products and are now willing to pay more. "
She cited NYU/STERN Center for Sustainable Business findings that
sustainability-marketed products account for 16.8% share of market
dollars.
Sustainability has
moved from the
fringes of consumer
consciousness to
the mainstream,
said Ardent Mills'
Shrene White.
Trusting the process
When Bakery de France is creating
all-natural, long fermentation breads,
the process is " truly everything, "
said Alexander Salameh, the
company's COO.
" We are constantly reviewing our
methods, and finding ways to be
gentler with the dough, to allow
fermentation to occur naturally, and
to foster the best environment we can
to remain as authentic and natural as
possible. We feel a strong need to put
our processes and beliefs into question
often, as this drives innovation. "
This is especially important in
today's environment, Salameh
said, as inflation, sustainability, and
labor continue to be industry wide
challenges.
" We work diligently with our partners
to facilitate programs that do not
sacrifice quality and consistency, but
allow for a smooth supply chain in
these turbulent times. "
As a family owned and operated
company, Salameh said Bakery de
France has the agility to develop all
natural artisan bread programs that fit
in an ever-changing environment.
Through the company's continued focus
on product quality, its partners can rely
on Bakery de France to create programs
that they can take ownership of and
be proud to drive them to be market
leaders, he said.
18 - NOVEMBER 2022
supermarketperimeter.com
ARDENT MILLS, BAKERY DE FRANCE, DAVE'S KILLER BREAD
http://www.supermarketperimeter.com
Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022
