Supermarket Perimeter - November 2022 - 25
Carrie Jones-Barber, chief executive officer of Dawn Foods. " These
offerings provide a greater understanding of consumer wants and
needs and drive efficiencies for our customers. Dawn continues to
inspire new ideas and fresh thinking to help bakeries succeed every day,
and we look forward to demonstrating our industry leadership at IBIE. "
For the past three years, Dawn Foods' Global Market Research &
Insights teams researched the most significant changes in consumer
behavior, including fielding a global study to create first-of-its-kind
proprietary research. The team interviewed more than 3,000 consumers
and visited hundreds of bakeries, grocery stores and food service
establishments globally to observe how these trends come to life.
Education in action
Education took center stage at IBIE, and one of the more salient points
made during the hundreds of educational sessions came from Rick
Oleshak, vice president of marketing for AB Mauri.
" B2B does not mean business to boring, " Oleshak said during the IBIE
session, Marketing to a B2B Baking Industry with a B2C Lens.
A B2C mindset is all about awareness, he noted, and the facts are
that your messaging is 20 times more likely to be remembered through
storytelling. Oleshak outlined five secrets to success: speak truthfully,
infuse personalities into stories, create likeable characters, have a start,
middle and ending, and do give it away.
" We don't want to be presented to, " he said. " We want to be inspired. "
The future is " phygital, " said Sophie Blum, chief marketing and
channel officer for Puratos during a Sunday session at the Artisan
Marketplace, Crafted by Puratos.
In the United States, 26% of consumers would like stores to be more
automated, and 30% believe AI (artificial intelligence) will help people
make better food choices in the future, according to Puratos research.
" Consumers expect food to go beyond nutrition. Mental and physical
connections are increasingly important, " Blum said.
Puratos conducts ongoing consumer research globally to shed light
on influential food and bakery trends. Latest research involved human
cultural intelligence, trend frameworks, and artificial intelligence.
Ardent Mills LLC has created a regenerative agriculture program to
help farmers prepare for an emerging consumer mindset that prioritizes
sustainable food solutions.
" It starts with educating the farmers about the values consumers
are looking for in their food supply, " Shrene White, general manager,
emerging nutrition at Ardent Mills, said of the program during a Sept.
17 educational session at IBIE, " The sustainability journey: Regenerative
agriculture from the consumer to the farm. "
" Consumers are seeking out food products that not only nourish
their bodies but actively contribute toward a better food system and
practice, " White said.Proactive buying decisions by the consumer
are driving sustainability and regenerative agriculture opportunities
throughout the supply chain " all the way back to the farm, " she said.
A Deli that's Worth the Wait
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Supermarket Perimeter - November 2022
Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022
Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
Supermarket Perimeter - November 2022 - 10
Supermarket Perimeter - November 2022 - 11
Supermarket Perimeter - November 2022 - 12
Supermarket Perimeter - November 2022 - 13
Supermarket Perimeter - November 2022 - 14
Supermarket Perimeter - November 2022 - 15
Supermarket Perimeter - November 2022 - 16
Supermarket Perimeter - November 2022 - 17
Supermarket Perimeter - November 2022 - 18
Supermarket Perimeter - November 2022 - 19
Supermarket Perimeter - November 2022 - 20
Supermarket Perimeter - November 2022 - 21
Supermarket Perimeter - November 2022 - 22
Supermarket Perimeter - November 2022 - 23
Supermarket Perimeter - November 2022 - 24
Supermarket Perimeter - November 2022 - 25
Supermarket Perimeter - November 2022 - 26
Supermarket Perimeter - November 2022 - 27
Supermarket Perimeter - November 2022 - 28
Supermarket Perimeter - November 2022 - 29
Supermarket Perimeter - November 2022 - 30
Supermarket Perimeter - November 2022 - 31
Supermarket Perimeter - November 2022 - 32
Supermarket Perimeter - November 2022 - 33
Supermarket Perimeter - November 2022 - 34
Supermarket Perimeter - November 2022 - 35
Supermarket Perimeter - November 2022 - 36
Supermarket Perimeter - November 2022 - 37
Supermarket Perimeter - November 2022 - 38
Supermarket Perimeter - November 2022 - 39
Supermarket Perimeter - November 2022 - 40
Supermarket Perimeter - November 2022 - 41
Supermarket Perimeter - November 2022 - 42
Supermarket Perimeter - November 2022 - 43
Supermarket Perimeter - November 2022 - 44
Supermarket Perimeter - November 2022 - 45
Supermarket Perimeter - November 2022 - 46
Supermarket Perimeter - November 2022 - 47
Supermarket Perimeter - November 2022 - 48
Supermarket Perimeter - November 2022 - 49
Supermarket Perimeter - November 2022 - 50
Supermarket Perimeter - November 2022 - 51
Supermarket Perimeter - November 2022 - 52
Supermarket Perimeter - November 2022 - 53
Supermarket Perimeter - November 2022 - 54
Supermarket Perimeter - November 2022 - 55
Supermarket Perimeter - November 2022 - 56
Supermarket Perimeter - November 2022 - 57
Supermarket Perimeter - November 2022 - 58
Supermarket Perimeter - November 2022 - 59
Supermarket Perimeter - November 2022 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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