Supermarket Perimeter - November 2022 - 34

Meat & Poultry
Claims-based
BY ANDY NELSON
NEARLY 90% OF CONSUMERS purchase at least some beef with
production claims or premium attributes, and 63% of consumers like to
know more about the who, what, where and how behind the food they
buy, according to Midan Marketing and Power of Meat data.
Arkansas City, Kan.-based Creekstone Farms has prioritized meeting
this growing consumer demand for transparency and claims-based
products, said Jim Rogers, the company's senior vice president of sales.
" We've seen a rise in popularity for our USDA Choice beef, " he said.
" We've had substantial prominence in foodservice, but in recent years
we've seen a rise in retail demand. "
And even with inflation, Creekstone expects that trend to continue.
When grocery budgets are tight, Rogers said, consumers turn to brands
they trust.
" Creekstone Farms represents decades of premium craftsmanship
and quality, and we offer our retail partners strong name recognition
from our foodservice market. "
There are many opportunities for claims-based meats, and
consumers have the luxury of picking what's important to them, he
added. While Creekstone has seen a rise in claims such as no antibiotic
and no added hormones, almost half of meat consumers associate
quality with claims such as USDA Choice beef or USA-raised, according
to Midan.
For those consumers, Rogers said, Creekstone Farms Premium Black
Angus Beef is especially popular.
34 - NOVEMBER 2022
ABF, grass-fed top list
Demand for meat products that emphasize claims remains " steady "
for Cargill Protein North America, said Hilary Gerard, the company's
director of retail marketing.
" Claims-based products accounted for 15% of the fresh meat volume
at retail before COVID, and we're seeing that demand remain flat as
we navigate post-pandemic shopping behaviors, " Gerard said. " Across
protein, antibiotic-free (ABF) claims continue to drive the most volume,
and we're seeing growth in consumers seeking protein that's grass-fed. "
Over the past couple of years, consumers have expressed desire to
increase their consumption of protein-rich foods, she added.
As a result, Cargill is seeing increased interest from consumers to
understand the protein content within a product, which has led the
company to highlight the grams of protein in a products like its
Certified Ground Beef Chubs
and packages of Shady Brook
Farms ground turkey.
Safety is another claim
near the top of the list for
consumers, Gerard said.
The " USDA certified " claim,
for example, is one that more
shoppers are looking for when
they buy beef.
supermarketperimeter.com
CREEKSTONE, CARGILL
http://www.supermarketperimeter.com

Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
Supermarket Perimeter - November 2022 - 10
Supermarket Perimeter - November 2022 - 11
Supermarket Perimeter - November 2022 - 12
Supermarket Perimeter - November 2022 - 13
Supermarket Perimeter - November 2022 - 14
Supermarket Perimeter - November 2022 - 15
Supermarket Perimeter - November 2022 - 16
Supermarket Perimeter - November 2022 - 17
Supermarket Perimeter - November 2022 - 18
Supermarket Perimeter - November 2022 - 19
Supermarket Perimeter - November 2022 - 20
Supermarket Perimeter - November 2022 - 21
Supermarket Perimeter - November 2022 - 22
Supermarket Perimeter - November 2022 - 23
Supermarket Perimeter - November 2022 - 24
Supermarket Perimeter - November 2022 - 25
Supermarket Perimeter - November 2022 - 26
Supermarket Perimeter - November 2022 - 27
Supermarket Perimeter - November 2022 - 28
Supermarket Perimeter - November 2022 - 29
Supermarket Perimeter - November 2022 - 30
Supermarket Perimeter - November 2022 - 31
Supermarket Perimeter - November 2022 - 32
Supermarket Perimeter - November 2022 - 33
Supermarket Perimeter - November 2022 - 34
Supermarket Perimeter - November 2022 - 35
Supermarket Perimeter - November 2022 - 36
Supermarket Perimeter - November 2022 - 37
Supermarket Perimeter - November 2022 - 38
Supermarket Perimeter - November 2022 - 39
Supermarket Perimeter - November 2022 - 40
Supermarket Perimeter - November 2022 - 41
Supermarket Perimeter - November 2022 - 42
Supermarket Perimeter - November 2022 - 43
Supermarket Perimeter - November 2022 - 44
Supermarket Perimeter - November 2022 - 45
Supermarket Perimeter - November 2022 - 46
Supermarket Perimeter - November 2022 - 47
Supermarket Perimeter - November 2022 - 48
Supermarket Perimeter - November 2022 - 49
Supermarket Perimeter - November 2022 - 50
Supermarket Perimeter - November 2022 - 51
Supermarket Perimeter - November 2022 - 52
Supermarket Perimeter - November 2022 - 53
Supermarket Perimeter - November 2022 - 54
Supermarket Perimeter - November 2022 - 55
Supermarket Perimeter - November 2022 - 56
Supermarket Perimeter - November 2022 - 57
Supermarket Perimeter - November 2022 - 58
Supermarket Perimeter - November 2022 - 59
Supermarket Perimeter - November 2022 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com