War on WASTE CONSUMERS AND FOOD WASTE A new survey conducted by Momentive for San Francisco-based Afresh Technologies showed consumers are concerned about food waste and want to shop at retailers committed to fixing it. 14 - OCTOBER 2021 Among the findings: * Almost 60% of Americans are extremely or very concerned about food waste. * 52% try to reduce food waste while grocery shopping. * 63% feel more compelled to shop at a story committed to lower food waste. * Almost 70% of respondents did not know 43 billion pounds of food waste is created at the supermarketperimeter.com retail level each year. Once they learned this, 72% said they would support a grocery store committed to reducing food waste.http://www.supermarketperimeter.com