Supermarket Perimeter - October 2021 - 41

its story, which is highlighted by the fact that C.H. Robinson has been
delivering fresh foods since 1905, Castagnetto said.
Knowing that story builds consumer trust, he added. And with
its own brand, Robinson Fresh can write new chapters in the story,
including its work in developing and implementing sustainable
packaging solutions, partnering with the Sustainable Packaging
Coalition and becoming a member of the How2Recycle program.
The Robinson Fresh brand can currently be found on fresh greens,
such as kale, collard, turnip, and mustard; dry vegetables including bell
peppers, squash, and sweet peppers; a number of tropical items like
avocados, mangos, limes, and pineapples; and citrus and bananas.
The company plans to add more items this year and next,
Castagnetto said. In addition to its new branded program, Robinson
Fresh continues to offer many other fresh products in bulk and for retail
private-label programs.
Brand power - across all platforms
The power of a brand name often carries over from brick-and-mortar to
digital platforms.
" We've noticed that our Ocean Spray line has enjoyed the advantage
of brand recognition on ecommerce sites, " said Karin Gardner, executive
director marketing for Vancouver, B.C.-based Oppy. " A familiar brand
engenders trust within the ecommerce transaction and may also
generate an impulse purchase more frequently than unbranded product
because the shopper understands the value the branded item will
deliver. "
Oppy's Ocean Spray-branded grape clamshell, in particular, has
benefited from this in recent months, Gardner said.
Even with pandemic (hopefully) waning, demand for Oppy's
packaged produce has remained strong, driven in part by ecommerce,
Gardner said.
" Packages are more convenient, and they travel well in delivery
scenarios. Packaged items remain popular at general retail as well for
their perceived safety. "
Gold Coast rolls out two-pound packs, vegetable ceviche
New packaged items from Santa Maria, Calif.-based Gold Coast Packing
include two-pound items that offer consumers the versatility of cooking
from home with fewer trips to the grocery store.
" Before COVID smaller pack sizes dominated at the retail level, but
as consumers shop less, and cook at home more, our 2lb. retail items
are the perfect pack-size, " said Crystal Chavez, Gold Coast's marketing
coordinator. " Our newest items, Brussels Sprouts and Broccoli &
Cauliflower floret blend, are perfect for trying new recipes at home and
they are guaranteed fresh, with a 16-day shelf life. It's a win-win for the
busy work-from-home and teach at home lifestyle. "
Other items in the line include Broccoli Florets, Cauliflower Florets,
Garden Blend (mix of Broccoli Florets, Cauliflower Florets and Baby
Carrots) and Broccoli Slaw.
Also new this year from Gold Coast is a Vegetable Ceviche product,
the first to market for a seafood substitute.
" We have a Cauliflower ceviche recipe that we make with our
Caulifornia Snow for community events, cooking camps, and industry
events and we always receive the same response: 'Where can I
supermarketperimeter.com
OCTOBER 2021 - 41
Gusseted, stand-up
bags join Crunch Pak's
packaged lineup
Cashmere, Wash.-based sliced apple
specialist Crunch Pak is adding gusseted,
stand-up bags to its list of packaging
options, and will launch the new SKUs with
a limited item promoting " Paw Patrol the
Movie " from Paramount Studios.
The bags come in 14-ounce and 24-ounce
sizes and with options of sweet, tart, peeled
or mixed apple slices. They're resealable
and made with materials that maintain
product freshness.
" We are excited to continue the Crunch
Pak legacy of innovation in products and
packaging, " said Ozgur Koc, senior vice
president, new business and product
development. " Family-size packaging
represents 35% of sliced apple business
and these bags maximize shelf space
with no lost space between facings, and
the graphics and vertical presentation
create awareness and encourage impulse
purchase. "
Initial tests show the durability of the bag
protects the contents' integrity, which
translates to less shrink and more satisfied
shoppers, he added.
The gusseted bags will launch with Paw
Patrol characters and then transition after
the promotion to Crunch Pak branding.
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