Supermarket Perimeter - October 2022 - 10

STAR OF
THE SEASON
Fall is one of the biggest
times of the year for
seasonal promotions at
The Fresh Market. And
the star of the show is
definitely pumpkin, which
can be found in all of these
seasonal products this year:
* Doughnut Muffins
* French Macaron
* Gluten Free Spice Cookies
* Granola
* Mini Muffins
* Pound Cake
* Hand Decorated Cupcakes
* Cheesecake
* Biscotti
* Mini Scones
* Donuts
* Almonds
* Pretzels
* Ravioli
memorable, at-home ambiance for the most romantic day of the year.
The retailer's " Valentines' Day Meal for Two " included everything
needed for a five-star, beautiful feast:
Choice of two selections:
* Premium Choice Chateaubriand Cut Filet Mignon
* Ultimate Lump Crab Cakes
* Chilean Sea Bass Portion (7 oz)
Choice of one:
* Mascarpone Whipped Potatoes with Rosemary
* Asparagus with Diced Red Peppers and Sea Salt Butter Steamer Bag
* Hand-Dipped Chocolate Strawberries
* Macaron Hearts Reusable Bag
Wine experts also provided ideal pairing recommendations to
Christmas, Valentine's Day, Mother's Day and other traditional
seasonal highlights all have elements that make them special,
Williams added.
" They allow for collaboration across the store departments to create
destination areas. It's in this spirit, working together to help to create
that separation and creative visuals within the store. "
Collaboration is key to creating successful seasonal events, Williams
said. It begins with the customer experience in mind and assembling
the key players, including GIANT's retail operation teams, to help bring
the vision to life.
" It starts before the first product is even purchased by the buying
team. The strategy creates the road map and collaboration with the
teams make it happen. "
Thinking seasonally - year-round
The fall and winter holidays often get the lion's share of attention when
it comes to seasonal promotions, and deservedly so. But retailers are
missing out on great opportunities if they don't look at other times of
the year to take advantage of promotions.
For Valentine's Day 2022, for instance, The Fresh Market gave its
customers the chance to select their holiday favorites from a collection
of savory appetizers, sizzling dinner and sweet dessert options.
With everything from the scent of velvety roses to the sound of steak on
the stove and the pop of the champagne cork, The Fresh Market created a
10 - OCTOBER 2022
complete a couple's perfect bundle.
And when guests picked up their dinner for two, they also received
a rose as a personal thank you for choosing The Fresh Market as their
Valentine's Day headquarters.
Meanwhile, in the instore bakery, The Fresh Market offered a series of
LTO treats for Valentine's Day, including:
* Hand-Dipped Chocolate Strawberries: Carefully selected fresh
strawberries hand dipped and decorated in-store. Dark, white or
marbled chocolate and new offerings-dipped in nonpareils, special
sprinkles and/or edible glitter.
* Fresh Fruit Tarts: Beloved, specially made fresh fruit tarts boast a
shortbread tart shell coated with chocolate and filled with housemade
pastry cream. Each one is generously topped with fresh fruit
from The Fresh Market produce department.
* Cheesecakes: Elegant Chocolate Truffle Cheesecake, which combines
New York Cheesecake, signature chocolate cookie crust, Belgian
chocolate and a strawberry swirl or Gourmet Cheesecake topped
with plump, Washington state-grown strawberries.
* French Macarons: French imported, all-natural, wheat-free macarons.
Available in new seasonal flavors; Rose Lychee, Blueberry, Vanilla and
Raspberry.
* Pull Apart Cake: A perfectly sharable dessert made with frosted
cupcakes to create a unique, elegant experience. Available in
chocolate, red velvet and vanilla, it's topped with a Belgian chocolate
heart and festive sprinkles.
supermarketperimeter.com
ANDY NELSON / SOSLAND PUBLISHING COMPANY
https://www.thefreshmarket.com/our-products/holiday-meals http://www.supermarketperimeter.com
Supermarket Perimeter - October 2022

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