Supermarket Perimeter - September 2021 - 50

Produce
Apples
BY ANDY NELSON
MANY THINGS GO INTO an effective retail apple marketing campaign.
Building bold displays, refrigerating when possible, frequent rotation,
cross-promotion and spotlighting new varieties are good places to start.
And, like all good marketing, be willing to change with the times. For
instance, said Chuck Sinks, president of sales and marketing for Yakima,
Wash.-based Sage Fruit, there's been a large shift in promoting branded
apple varieties in recent years.
" There used to just be the staples everyone was used to - fuji if you
wanted sweet, granny if you want tart, gold if you want to bake, " he
said. " Now, there are so many other options for consumers to choose
from with a wide range of flavor profiles. "
And don't forget organic, he added. Increased production of organic
varieties has meant year-round availability and a price closer to
conventional, giving retailers even more merchandising opportunities
in the apple category.
Packaged product also is playing a more important role in how
retailers decide to build their apple programs, Sinks said.
In the COVID age, packaged means less exposure to
other shoppers when you're shopping the produce
department. They're also tailor made for grab-and-go
and make for a simple online purchase for those
consumers going the pick-up or delivery route.
" There was an increase in demand for bagged
product over the last year and a half, and while
it's leveling out now, we expect to see a higher
number of bags on the shelves than what we would
have seen five years ago, " Sinks said. " Pre-packaged
products provide a safety barrier for consumers. "
50 - SEPTEMBER 2021
supermarketperimeter.com
Will apple sampling
come back after COVID?
This has come back
the way we gain consumers
like it used to... Though
more expensive to do, we
sampled through mini
packs and click-andcollect
options. "
Roger Aguirre, Oppy
in a small way, but we're
uncertain if it will drive
ATLAS - STOCK.ADOBE.COM, SAGE, STEMILT

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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
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Supermarket Perimeter - September 2021 - 18
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Supermarket Perimeter - September 2021 - 20
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Supermarket Perimeter - September 2021 - 50
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