Supermarket Perimeter - September 2022 - 16

(52 weeks
through
July 10)
SALES UP, VOLUMES DOWN
Sales
Volumes
$73.4 billion,
up 4.2% from
year before
41.7 billion
pounds,
down 3.7%
Top fruits and vegetables
by sales, change from year before
Berries, +10.7%
Apples, +8%
Grapes, +8.7%
Bananas, +2.2%
Melons, +12.1%
Avocados, +9.4%
Tomatoes, -1.8%
Potatoes, +4.2%
Salad kits, +5.5%
Lettuce, +5%
Onions, +7.1%
Peppers, -1.7%
Source: IRI OmniMarket™ Integrated Fresh, a Chicago-based market research firm
up 13 cents
Per pound price
$1.76
initiative or the goal of 250 grams of fruit and vegetables a day.
Signage in the store reminded shoppers of easy solutions to help
get to the 250 grams plus two pieces of fruit and packaging labels
indicate the contribution to the five-a-day or other goals. "
* Smaller households. " In the US, packages are still geared towards
your 'traditional' family of four, which isn't very traditional any more.
European retailers seem to be catering to household size variety
much better. I noticed single-portion cauliflower and cabbage -
miniature versions that fit in the palm of my hand. But also cut
veg/fruit adjustments that are marketed as " small " single-portion
packages, whether mixed salad or cut veg for meal preparation. While
obviously moving less volume, the price per pound was a bit higher
and in today's world where food waste is high on consumers' radars,
this is a great solution, especially in markets with high 1-2 person
households. "
* Creative promotions. " A lot of mix and match promotions, either
just a variety of produce items or even mix and match with meat and
produce in areas that were set up for grilling. "
* Snacking. " Produce in Europe continues to go hard after the produce
snacking occasion, especially for kids with small fruit and veggies in
to-go containers. "
* Produce-based meal kits. " Rather than having all items for dinner,
including the animal protein, Europe is really focusing on produce
meal kits, including lots of adventurous international items. "
Surveys continue to show that fresh and local
are near the top of produce consumers' wish
lists, and that the two are integrally related: The
more local, in consumers' minds, the fresher.
Depending on what part of the country you're
in, it's not always easy to source locally, but get
creative with merchandising and promotions -
shoppers will reward you for it.
16 - SEPTEMBER 2022
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Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
Supermarket Perimeter - September 2022 - 3
Supermarket Perimeter - September 2022 - 4
Supermarket Perimeter - September 2022 - 5
Supermarket Perimeter - September 2022 - 6
Supermarket Perimeter - September 2022 - 7
Supermarket Perimeter - September 2022 - 8
Supermarket Perimeter - September 2022 - 9
Supermarket Perimeter - September 2022 - 10
Supermarket Perimeter - September 2022 - 11
Supermarket Perimeter - September 2022 - 12
Supermarket Perimeter - September 2022 - 13
Supermarket Perimeter - September 2022 - 14
Supermarket Perimeter - September 2022 - 15
Supermarket Perimeter - September 2022 - 16
Supermarket Perimeter - September 2022 - 17
Supermarket Perimeter - September 2022 - 18
Supermarket Perimeter - September 2022 - 19
Supermarket Perimeter - September 2022 - 20
Supermarket Perimeter - September 2022 - 21
Supermarket Perimeter - September 2022 - 22
Supermarket Perimeter - September 2022 - 23
Supermarket Perimeter - September 2022 - 24
Supermarket Perimeter - September 2022 - 25
Supermarket Perimeter - September 2022 - 26
Supermarket Perimeter - September 2022 - 27
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Supermarket Perimeter - September 2022 - 29
Supermarket Perimeter - September 2022 - 30
Supermarket Perimeter - September 2022 - 31
Supermarket Perimeter - September 2022 - 32
Supermarket Perimeter - September 2022 - 33
Supermarket Perimeter - September 2022 - 34
Supermarket Perimeter - September 2022 - 35
Supermarket Perimeter - September 2022 - 36
Supermarket Perimeter - September 2022 - 37
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Supermarket Perimeter - September 2022 - 39
Supermarket Perimeter - September 2022 - 40
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Supermarket Perimeter - September 2022 - 42
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Supermarket Perimeter - September 2022 - 75
Supermarket Perimeter - September 2022 - 76
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