Supermarket Perimeter - September 2022 - 38

Deli: Hot wings
health. The company said that chicken consumption is reported to
boost immune systems; stimulate new growth of cells, connective
tissue and cartilage; and aid in battling depression.
Wayne-Sanderson Farms has big plans for wings
With the start of fall and the new football season, Wayne-Sanderson
Farms is highlighting its Crispy Fliers, Buffaloos and Flying Saucers.
Bell shared that Wayne-Sanderson Farms is one large retailer's major
supplier, selling it four different types of wings with a variety of flavors.
From a dollar perspective, Bell said, the retailer's wing bar is one of the
top-performing areas within the total store. This retailer has plans to
slowly expand to put a wing bar in every location as it works to acquire
the necessary equipment.
Wayne-Sanderson Farms offers retailers a wide variety of wing types.
The company's top seller is the Buffaloos, which are coated with a spicy
glazed breading.
Bell explained that while retailers are able to purchase the wings
raw if they prefer, Wayne-Sanderson Farms offers the convenience and
quality control of a fully cooked product.
" All they have to do is reheat instore to reduce complexity, " Bell said.
" The finished product tends to hold better in the bar and hold moisture
better. "
According to Bell, one of the biggest challenges for prepared
foods sections is labor, being able to cook the product and keep the
product fresh.
Purchasing fully cooked wings make the preparation process as
quick and simple as possible, cutting the cook time down in half. It
also assures kitchens from a food safety perspective that the chicken is
thoroughly cooked. From a cost perspective, buying fully cooked wings
helps kitchens cut down oil usage and save money in the long run.
Of the company's fully cooked products, Bell said that the steamed
chicken wing variety of the newest Flying Saucers holds sauce the best.
" It has a rice coating that helps hold the sauce after cooking and allows
the retailer to change up the sauce profile, " he said.
With the ability to mix up the sauces on the steamed wings, Bell
said that retailers can offer five to six different products with one SKU,
making inventory significantly easier for store managers.
The Flying Saucers are also available roasted and are unique in being
consistently sized to make portion control easier.
The Crispy Fliers are seeing success due to their ability to stay crispy
while sitting on the wing bar or in grab-and-go displays. Crispy Fliers
are available in both mild and spicy flavors.
Bell mentioned that Wayne-Sanderson Farms is also in the process of
developing a new honey product.
Branding and packaging hot wings
For retail foodservice managers, two things that stay top-of-mind are
packaging and branding.
With e-commerce and grab-and-go offerings, Bell said that delis need
to be prepared to package hot food bar items in a way that holds the
product in the best possible shape and keeps the food hot and fresh.
" I particularly like foil bags for wings, " Bell said, though he pointed
out that foil bags can be more difficult for supermarket systems since
everything has to be labeled to be scanned.
As for branding, Bell said that having a manufacturer such as WayneSanderson
Fars helps retailers build a customer base.
" As a manufacturer, we can help them brand the products to
consumers without them spending a lot of money on their own
brands, " Bell said. " We can ensure consistency about food quality and
information to the consumer. "
Wayne-Sanderson Farms offers retailers many branding pieces
including countertop displays and window clings for the hot food bar
sneeze guards. For any of these branding items, retailers can request
customization.
" We'd love to continue to expand our brands and have them
merchandise them, " Bell said.
Wayne-Sanderson
Farms Flying Saucers
38 - SEPTEMBER 2022
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