Supermarket Perimeter - September 2022 - 54

Produce: IFPA preview
IFPA shares vision for
better US health at
White House conference
Linney won't be the only keynote speaker of note at the show. Jose
Andrés, two-Michelin-star chef, James Beard Award winner and founder
of the humanitarian group World Central Kitchen, is also on the roster.
" This year as we mark the first Global Produce & Floral Show, we want
to create an experience that challenges our thinking and expectations, "
said Bruce Taylor, CEO of Taylor Farms and chair of the IFPA board of
directors. " It's time for us to explore how we can transform the world
through our work with produce and floral. I don't think there has ever
been such an exciting speaker as José Andrés, who is truly changing
the world with food. "
In addition to Taylor, the IFPA executive committee is led by chairelect
Laura Himes, divisional merchandise manager for produce
at Walmart; and secretary-treasurer Patrick Vizzone, head of food,
beverage and agribusiness at ANZ Banking.
Past chairs include United Fresh Chairman Danny Dumas, president
of Courchesne Larose USA Inc.; and PMA Chairman Dwight Ferguson,
president and CEO of the California Agricultural Leadership Foundation.
Martha Hilton, vice president, produce and floral merchandising at
Wegmans Food Markets, serves as the first IFPA Foundation chair.
The International Fresh Produce Association has
submitted an 8-point plan of recommendations
illustrating how fresh fruits and vegetables must
be an integral part of the U.S. nutrition security
blueprint unveiled at the White House Conference
on Hunger, Nutrition, and Health.
Specifically, IFPA's recommendations call for:
* Embedding Produce Prescriptions as a covered
benefit within the health system.
* Embedding a dedicated fruit and vegetable
benefit within the Supplemental Nutrition
Assistance Program (SNAP).
* Expanding the Fresh Fruit and Vegetable
Program (FFVP) to all elementary schools that
qualify under the Community Eligibility Provision
(CEP), and work towards expanding program to all
low-income middle and high schools.
* Recalibrating and modernizing USDA
purchasing programs to address nutrition
insecurity and reach additional communities and
nonprofit entities.
* Promoting nutrition clarity in food labeling of
fruits and vegetables at FDA.
* Financially incentivizing fruit and vegetables for
all Americans.
* Establishing a Cabinet-level national Director
of Food and Nutrition to coordinate food and
nutrition security research across governmental
departments.
* Collecting and analyzing purchasing data from
all federal feeding and nutrition programs as
a mechanism to measure alignment with, and
progress towards, achieving nutrition security
" This is an exciting time for our industry, as there
is a lot of momentum around fruits and vegetables
as the solution to diet-related disease, " said IFPA's
vice president of nutrition and health, Mollie Van
Lieu. " Systemic, scalable policy and programs are
how we will embed and institutionalize the principle
of 'millions of mouths at a time' and achieve the
federal government's dietary guidance to make half
the plate fruits and vegetables. "
54 - SEPTEMBER 2022
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Supermarket Perimeter - September 2022

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