Snack World - May 1, 2011 - (Page 39)

SALSA AND DIPS Salsa Dips, Dips Rise Because snack manufacturers continue to expand the flavor varieties, consumers don’t have to rely on dips or salsas to add taste to their plain potato or tortilla chips. However, the rise of salsa to its position as a staple of the American diet is well documented. But after several years of sales increases, salsa sales declined 4.2% for the 52 weeks ending Feb. 20, 2011, according to SymphonyIRI. As with many segments of the snack industry, Frito-Lay North America, Plano, TX, is one of the top vendors of both dips and salsas. The company’s Tostitos brand salsa is No. 1 in the segment and accounted for 37% of all salsa dollar sales this past year, according to SymphonyIRI. And this was in spite of the fact that its sales fell 7% during that same period. Trends such as all-natural, fresh and restaurant-inspired continue to drive sales of salsa, and companies continue to introduce new varieties to attract new purchases. For example, Herr Foods, Inc., Nottingham, PA, offers a Southwestern Blackbean and Corn Salsa, which it describes as capturing “all the robust flavor and zesty delight that is a hallmark of Southwestern cuisine.” As for dips, Frito-Lay owns the Top 3 brands in the shelf-stable dip segment: Fritos, Tostitos and Lay’s. And these three brands account for 59% of the total dip/dip mixes category. — Shane Whitaker Top Salsa and Dip Brands Brand (segment) / Vendor Dollar Sales ($mil) 385.3 329.4 55.9 90.9 81.6 55.5 29.2 24.2 11.4 8.1 7.5 6.0 5.9 5.1 4.8 4.7 4.6 4.4 1,062.7 752.2 127.9 110.1 72.6 278.0 124.4 101.1 70.0 35.3 34.7 29.6 28.2 27.1 25.2 Dollar Sales % Change 1.5 0.7 6.1 (5.6) 8.5 (0.1) (3.9) (2.9) 13.4 (6.3) 11.7 62.6 (1.6) (6.4) 9.4 1.5 7.7 2,334.4 (3.2) (4.2) 1.8 (5.9) 4.0 (7.0) 3.9 (5.8) (14.6) (0.4) 6.1 (0.3) (1.3) (2.2) 0.4 Unit Sales (mil) 152.0 111.1 40.9 35.5 24.6 16.2 7.2 14.1 5.3 3.0 2.9 2.7 1.9 1.8 5.2 1.6 4.9 2.1 408.2 269.1 62.9 41.8 34.4 85.7 55.1 36.9 22.4 13.6 16.3 15.5 12.5 15.1 9.5 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 1.7 0.3 5.7 (6.8) 9.0 0.5 (5.8) (1.3) 10.9 (7.1) 9.7 67.9 (1.1) (5.0) 2.1 (9.7) 3.1 2,303.3 (1.7) (3.1) 3.1 (3.4) 2.9 (7.5) 5.3 (2.1) (10.8) 1.2 4.0 (0.3) 2.9 (0.6) (0.5) 86.0 83.2 2.8 20.1 23.9 14.8 6.5 1.0 4.0 1.6 1.4 0.3 1.6 1.0 0.3 0.7 0.3 1.6 431.2 290.6 63.0 53.7 23.9 90.7 67.1 48.1 27.8 16.2 10.9 12.8 19.1 12.2 9.5 1.9 1.7 8.1 (7.1) 9.4 (0.1) (5.8) (0.5) 17.5 (7.1) 9.7 56.9 1.0 (5.1) 4.5 (9.7) 3.1 2,303.3 (1.7) (2.5) 3.6 (5.6) 3.9 (7.2) 6.1 (5.1) (10.4) 0.9 6.2 (0.2) 2.9 0.4 0.1 Dip/Dip Mixes (Shelf Stable) - total Shelf stable (SS) - total Dry dip mixes (DD) - total Fritos (SS)/Frito-Lay North America, Inc. Tostitos (SS)/Frito-Lay North America, Inc. Lay’s (SS)/Frito-Lay North America, Inc. Kraft Cheez Whiz (SS)/Kraft Foods, Inc. Hidden Valley Ranch (DD)/Clorox Co. Private label (SS) Frito-Lay (SS)/Frito-Lay North America, Inc. Saco Dolci Frutta (SS)/Saco Foods, Inc. Hidden Valley (DD)/Colorox Co. Mission (SS)/Mission Foods, Inc. Utz (SS)/Utz Quality Foods Private label (DD) Bakers (SS)/Kraft Foods, Inc. McCormick Produce Partners Great Guacamole (DD)/McCormick & Co., Inc. French’s (SS)/Reckitt Benckiser Mexican Sauce - total Salsa - total All other Mexican sauce/marinade - total Picante sauce - total Taco sauce - total Tostitos (salsa)/Frito-Lay North America, Inc. Private label (salsa) Pace (picante)/Campbell Soup Co. Pace (salsa)/Campbell Soup Co. Chi Chi’s (salsa)/Hormel Foods Ortega (taco sauce)/B&G Foods, Inc. Old El Paso (other)/General Mills, Inc. Las Palma (other)/B&G Foods, Inc. Herdez (salsa)/Herdez Corp. Newman’s Own (salsa)/Newman’s Own, Inc. Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Wal-Mart) 52 Weeks Ending Feb. 20, 2011 Snack World May 2011 www.sfa.org 39 http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011