Snack World - May 1, 2011 - (Page 8)

Supplier’s Corner Onward and Upward n a continuing effort toward the improvement of relations and communication between the association, the membership and, specifically, the supplier members, this “Supplier’s Corner” column has been added as a regular feature to Snack World. Through this column, the Associate Executive Council (AEC) president will be provided an opportunity to convey updates on those things that are in process or of interest to the membership. We have initiated a monthly conference call to be held between the officers of AEC, the SFA chairman of the board and SFA staff. The first of these was held recently, and we addressed several issues. We recognized that a set of governing rules for our supplier group needs to be written that emulates and complements those rules that govern the business member portion of the association. With this in mind, SFA will be working with its legal counsel to draft language accordingly, and a vote should be held shortly. SFA president and CEO Jim McCarthy, looking to improve the value and return of our membership, discussed the concept of broadening the exposure of snack food supplier members outside of SNAXPO events. For example, we discussed adding exposure as a snack food supplier at PMMI. Matt Colford, SFA chairman, suggested that there be an evaluation and restructuring of committees as they now stand to ensure they are effective and relevant. With this thought in mind, the initiation of a Marketing Committee has been recommended. This committee’s primary responsibilities would be to market the association to a broadening membership and facilitate improved communications both internally and externally. The executive committee was scheduled to take up this issue at its meeting May 9 in Washington, DC. I hope you will find the items contained in this column helpful. If you have suggestions or recommendations for topics, I am open to your thoughts. I do and will always strongly recommend that our members become ever more deeply involved in our association. Only through involvement and participation do we grow stronger, continually improve and realize the results of our investment in the future of the Snack Food Association and, ultimately, the snack food industry. Thank you for your commitment to our association. Sincerely, I LOZANO Mark A. Lozano President Associate Executive Council National Sales Manager, North America TNA North America, Inc. mark.lozano@tnasolutions.com 8 Snack World May 2011 www.sfa.org http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011