Snack World - May 2012 - 18

S TA T E O F T H E I N D U S T R Y R E P O R T

refrigerated appetizers and snack rolls rose 5.9%. Overall, 36% of healthier categories Figures in $bil 2005 2010 2015 (projected) saw volume growth, while 52% of Potato Chips 6.5 9.1 11.2 indulgent categories did so. Tortilla Chips 5.0 5.9 7.0 “Nearly 90% of consumers are trying Crackers 5.1 5.9 6.5 to eat healthier, and many view snacks Cookies 5.6 5.9 6.0 Snack Bars/Granola Bars 2.1 2.7 3.2 as part of their overall dietary plan,” Snack Nuts/Seeds/Corn Nuts 1.6 2.0 2.2 she said, adding that consumers want Pretzels 1.3 1.7 2.1 options that will give them energy and Fruit Snacks 1.3 1.4 1.4 Cheese Snacks 0.4 0.4 0.5 provide more better-for-you attributes Dried Meat Snacks 0.3 0.3 0.3 such as antioxidants and whole grains. Rice/Popcorn Cakes 0.3 0.3 0.3 They also want to eliminate less desirable RTE Popcorn/Caramel Corn 0.2 0.3 0.3 Pork Rinds 0.1 0.1 0.2 attributes, including calories and trans All Others* 4.4 5.4 6.3 fat. Not surprisingly, 66% of consumers Total 34.2 41.4 47.5 * Includes snack cakes, corn snacks, other salted snacks, other non-salty snacks and other miscellaneous snacks. want retailers to clearly identify healthier products in the store. BMC INFORMATION SERVICES (A DIVISION OF BEVERAGE MARKETING CORP.) Ms. Lyons Wyatt said a sizeable segment of the market views snacks as 2011. SymphonyIRI Group’s research also showed a strong an opportunity to splurge, noting that 55% of consumers trend of consumers looking for foods that are planet-friendly, are more likely to eat what tastes good rather than what is with sustainability influencing snack decisions. “Consumers healthier, and 60% often snack for enjoyment, not to satisfy want to get back to Mother Nature and protecting the hunger. Once again, innovation is helping to satisfy these environment,” Ms. Lyons Wyatt explained. cravings, she noted, pointing to Pop-Tarts Mini Crisps, Meanwhile, she cautioned, consumers are perusing a wide Hershey’s Milk Chocolate Drops, Keebler Coconut Dreams range of traditional and new media to get pricing information and Oreo Ice Cream Rolls. and are leveraging a mixture of in-store and out-of-store “It’s also important to remember the delicate balance influences such as shopper loyalty discounts, manufacturer between consumers’ overall quest for healthier living and retailer websites, newspaper circulars, and in-store signs/ and the need for enjoyment and indulgences that don’t displays. With this mix in mind, snack marketers need to completely derail dietary efforts,” Ms. Lyons Wyatt said. ensure they are communicating a consistent and balanced “Due to economic pressures, consumers are more frequently price-value message. finding indulgence in the home, and snacks are a fun and “Yesterday’s strategies are being met with diminishing inexpensive way to indulge.” returns,” she said. “A new day is dawning for Natural and organic foods continue to see solid growth, too, snack marketers. holding steady at 10.7% in snack sale increases from 2010 to

Projected Growth in US Snack Market

Thank You from Snack World
Snack World magazine would like to thank the snack manufacturers who provided us with exclusive information for our annual State of the Industry Report. Additionally, we’d like to thank our sponsors — Fuchs North America, Heat and Control, J.R. Short, Minsa, Printpack, Inc., and TNA North America — for their generous support. Additionally, Snack World would like to thank the SymphonyIRI Group (www.symphonyiri.com) for its insights and trend information. We also received great support from Mintel (www.mintel.com) as well as Beverage Marketing (www.beveragemarketing.com) on new product trends and category analysis. Please contact these companies if you would like more information on the salted snack industry, or visit www.sfa.org.

BROUGHT TO YOU BY FUCHS NORTH AMERICA, HEAT AND CONTROL, J.R. SHORT, MINSA, PRINTPACK, INC., AND TNA NORTH AMERICA

18

Snack World

May 2012

www.sfa.org


http://www.symphonyiri.com http://www.mintel.com http://www.beveragemarketing.com http://www.sfa.org http://www.sfa.org

Snack World - May 2012

Table of Contents for the Digital Edition of Snack World - May 2012

Snack World - May 2012
Features
Letter from SFA - Opportunities for Growth
Supplier’s Corner - Keep Moving Forward
75th Anniversary - Forging Ahead in the New Millennium
75th Anniversary - Building an Association
75th Anniversary - Technology and TV
State of the Industry Report - Opportunity with a Dose of Caution
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn/Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsa and Spreads
Government Affairs - Taking it to Capitol Hill
SNAXPO 75th Anniversary - Cause to Celebrate
New Snacks
Products & Services
Ad Index
Snack World - May 2012 - Snack World - May 2012
Snack World - May 2012 - 2
Snack World - May 2012 - Features
Snack World - May 2012 - Letter from SFA - Opportunities for Growth
Snack World - May 2012 - 5
Snack World - May 2012 - 6
Snack World - May 2012 - Supplier’s Corner - Keep Moving Forward
Snack World - May 2012 - 8
Snack World - May 2012 - 75th Anniversary - Forging Ahead in the New Millennium
Snack World - May 2012 - 75th Anniversary - Building an Association
Snack World - May 2012 - 11
Snack World - May 2012 - 12
Snack World - May 2012 - 13
Snack World - May 2012 - 75th Anniversary - Technology and TV
Snack World - May 2012 - 15
Snack World - May 2012 - State of the Industry Report - Opportunity with a Dose of Caution
Snack World - May 2012 - 17
Snack World - May 2012 - 18
Snack World - May 2012 - State of the Industry Report - Potato Chips
Snack World - May 2012 - 20
Snack World - May 2012 - State of the Industry Report - Tortilla Chips
Snack World - May 2012 - 22
Snack World - May 2012 - 23
Snack World - May 2012 - 24
Snack World - May 2012 - 25
Snack World - May 2012 - State of the Industry Report - Pretzels
Snack World - May 2012 - 27
Snack World - May 2012 - State of the Industry Report - Crackers
Snack World - May 2012 - 29
Snack World - May 2012 - 30
Snack World - May 2012 - 31
Snack World - May 2012 - State of the Industry Report - Cookies
Snack World - May 2012 - 33
Snack World - May 2012 - 34
Snack World - May 2012 - State of the Industry Report - Corn Snacks
Snack World - May 2012 - 36
Snack World - May 2012 - 37
Snack World - May 2012 - State of the Industry Report - Snack Nuts and Seeds
Snack World - May 2012 - 39
Snack World - May 2012 - State of the Industry Report - Cheese Snacks
Snack World - May 2012 - 41
Snack World - May 2012 - State of the Industry Report - Pork Rinds
Snack World - May 2012 - 43
Snack World - May 2012 - State of the Industry Report - Meat Snacks
Snack World - May 2012 - 45
Snack World - May 2012 - 46
Snack World - May 2012 - 47
Snack World - May 2012 - State of the Industry Report - RTE Popcorn/Microwave Popcorn
Snack World - May 2012 - 49
Snack World - May 2012 - 50
Snack World - May 2012 - State of the Industry Report - Other Salty Snacks
Snack World - May 2012 - State of the Industry Report - Dips, Salsa and Spreads
Snack World - May 2012 - 53
Snack World - May 2012 - 54
Snack World - May 2012 - Government Affairs - Taking it to Capitol Hill
Snack World - May 2012 - 56
Snack World - May 2012 - SNAXPO 75th Anniversary - Cause to Celebrate
Snack World - May 2012 - 58
Snack World - May 2012 - 59
Snack World - May 2012 - 60
Snack World - May 2012 - 61
Snack World - May 2012 - 62
Snack World - May 2012 - New Snacks
Snack World - May 2012 - Products & Services
Snack World - May 2012 - 65
Snack World - May 2012 - Ad Index
Snack World - May 2012 - 67
Snack World - May 2012 - 68
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