Snack World - May 2012 - 47

spicy products. To leverage this trend, the company rolled out the Slim Jim Dare line of meat snacks last year, and it added jerky versions that come with the same three degrees of heat: chili pepper, jalapeño and habanero. “We also extended that to a jerky line with a new product called Steakhouse Strips, just coming into stores now,” Mr. Skinner observed. “It comes in Carne Asada and Mesquite. It’s very similar to a jerky, but it’s a tender and moister piece of beef.” Slim Jim’s broader portfolio is designed to lure a larger array of consumers into the meat snack category. “We are going beyond our customer target in the18-to-24-year range,” he said. “The Steakhouse and the Dare lines allow us to have products that appeal to slightly more sophisticated palates and a more mature audience.”

Thanasi Foods, Boulder, CO, relies on product innovation to appeal to new consumer groups that make its products more mainstream. Justin Havlick, Thanasi’s president, said that the company’s market tends to skew male, but it also targets female consumers. “ lot of our products have a more tender and A flavorful bite than the traditional Western-style beef jerky, and with products such as Thanasi’s steak strips or spicy barbecue beef strips, we get rave reviews from women, too, who say, ‘Thank you for making a product that tastes like it just comes off the grill,’” he said. According to Mr. Havlick, the major trends on the horizon involve co-branded flavors, such as partnering with Jim Beam and using alternative proteins such as pork and bacon jerky. “It appears these trends are broadening the consumption base for meat snacks,” he noted. All-natural is also becoming the rage in meat snacks, according to Mr. Havlick. This year, Thanasi plans to roll out an all-natural line of meat snacks that eliminates the use of fillers and artificial ingredients. “We are excited to announce that our Duke’s Smoked Meats are moving to all-natural ingredients across all SKUs in 2012,” he said. “This assures our customers that our products are minimally processed. We are making Duke’s even more premium with this initiative and staying true to our roots of making our products the simple, small-batch way.” Driving this movement is Oberto Sausage Co., Kent, WA, which launched its all-natural Oh Boy! Oberto line last summer and resulted in a significant sales increase compared with the previous year, noted Kap Pitarys, senior brand manager, Oberto. “One of the strongest trends we are seeing, across the board, is that consumers are seeking simpler, all-natural formulations,” she said. “Food companies in every category are responding with healthier snacks.” Playing off the hot and spicy trend, Oberto launched in February an All Natural Spicy Sweet beef jerky that features the company’s signature slow-roasted, smoky sweet flavor, accented with real chili pepper flakes for an extra sizzling kick. Ms. Pitarys noted that jerky, like other meat snacks, is a high-impulse category. In fact, 50% of jerky is purchased on impulse, she said. “A real opportunity is to partner and co-promote with complementary products to bring more consumers into the category,” she explained. “For example, jerky and soda/beer are often purchased together in a market basket. Communicating the complementary nature of these products through bundled offers and shared display presents a real opportunity to drive category sales.” — Susan Malovany

www.sfa.org

May 2012

Snack World

47


http://www.sfa.org

Snack World - May 2012

Table of Contents for the Digital Edition of Snack World - May 2012

Snack World - May 2012
Features
Letter from SFA - Opportunities for Growth
Supplier’s Corner - Keep Moving Forward
75th Anniversary - Forging Ahead in the New Millennium
75th Anniversary - Building an Association
75th Anniversary - Technology and TV
State of the Industry Report - Opportunity with a Dose of Caution
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn/Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsa and Spreads
Government Affairs - Taking it to Capitol Hill
SNAXPO 75th Anniversary - Cause to Celebrate
New Snacks
Products & Services
Ad Index
Snack World - May 2012 - Snack World - May 2012
Snack World - May 2012 - 2
Snack World - May 2012 - Features
Snack World - May 2012 - Letter from SFA - Opportunities for Growth
Snack World - May 2012 - 5
Snack World - May 2012 - 6
Snack World - May 2012 - Supplier’s Corner - Keep Moving Forward
Snack World - May 2012 - 8
Snack World - May 2012 - 75th Anniversary - Forging Ahead in the New Millennium
Snack World - May 2012 - 75th Anniversary - Building an Association
Snack World - May 2012 - 11
Snack World - May 2012 - 12
Snack World - May 2012 - 13
Snack World - May 2012 - 75th Anniversary - Technology and TV
Snack World - May 2012 - 15
Snack World - May 2012 - State of the Industry Report - Opportunity with a Dose of Caution
Snack World - May 2012 - 17
Snack World - May 2012 - 18
Snack World - May 2012 - State of the Industry Report - Potato Chips
Snack World - May 2012 - 20
Snack World - May 2012 - State of the Industry Report - Tortilla Chips
Snack World - May 2012 - 22
Snack World - May 2012 - 23
Snack World - May 2012 - 24
Snack World - May 2012 - 25
Snack World - May 2012 - State of the Industry Report - Pretzels
Snack World - May 2012 - 27
Snack World - May 2012 - State of the Industry Report - Crackers
Snack World - May 2012 - 29
Snack World - May 2012 - 30
Snack World - May 2012 - 31
Snack World - May 2012 - State of the Industry Report - Cookies
Snack World - May 2012 - 33
Snack World - May 2012 - 34
Snack World - May 2012 - State of the Industry Report - Corn Snacks
Snack World - May 2012 - 36
Snack World - May 2012 - 37
Snack World - May 2012 - State of the Industry Report - Snack Nuts and Seeds
Snack World - May 2012 - 39
Snack World - May 2012 - State of the Industry Report - Cheese Snacks
Snack World - May 2012 - 41
Snack World - May 2012 - State of the Industry Report - Pork Rinds
Snack World - May 2012 - 43
Snack World - May 2012 - State of the Industry Report - Meat Snacks
Snack World - May 2012 - 45
Snack World - May 2012 - 46
Snack World - May 2012 - 47
Snack World - May 2012 - State of the Industry Report - RTE Popcorn/Microwave Popcorn
Snack World - May 2012 - 49
Snack World - May 2012 - 50
Snack World - May 2012 - State of the Industry Report - Other Salty Snacks
Snack World - May 2012 - State of the Industry Report - Dips, Salsa and Spreads
Snack World - May 2012 - 53
Snack World - May 2012 - 54
Snack World - May 2012 - Government Affairs - Taking it to Capitol Hill
Snack World - May 2012 - 56
Snack World - May 2012 - SNAXPO 75th Anniversary - Cause to Celebrate
Snack World - May 2012 - 58
Snack World - May 2012 - 59
Snack World - May 2012 - 60
Snack World - May 2012 - 61
Snack World - May 2012 - 62
Snack World - May 2012 - New Snacks
Snack World - May 2012 - Products & Services
Snack World - May 2012 - 65
Snack World - May 2012 - Ad Index
Snack World - May 2012 - 67
Snack World - May 2012 - 68
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