Snack World - May 2012 - 48

S TA T E O F T H E I N D U S T R Y R E P O R T

RTE POPCORN

Whole Grain Snacking
Popcorn qualifies as a whole grain, providing it with a natural marketing advantage compared with other salty snacks. Because whole grains are richer in dietary fiber, vitamins and minerals, consumers generally perceive them to be nutritionally superior to refined grains. Of all the salty snack categories tracked by SymphonyIRI Group, ready-to-eat (RTE) popcorn had the greatest percentage increase in sales during the past year. For the 52-week period ending March 18, RTE popcorn sales jumped 8.2%, on increased volume of 4.8%. Unit sales were up very slightly, 0.3%, which means that customers are paying more per package of popcorn, and that probably is because more premium popcorn products are available in supermarkets and other retailers. Popcorn, Indiana, Englewood, NJ, has helped to increase the premium offerings to the RTE popcorn category during the past decade. “Ten years ago, all you would see were cheddar, butter and caramel popcorn products,” said Hitesh Hajarnavis, CEO, Popcorn, Indiana. “But when you look at the flavors we have brought to the category such as Bacon Ranch Popcorn and Buffalo Cheddar Kettlecorn, we offer great-tasting, indulgent varieties, and now, we see others trying to offer similar products.” Popcorn, Indiana products feature a number of healthy attributes such as being gluten-free and free of trans fats. Many of its products, including its Original Kettlecorn and Sea Salt Popcorn, are certified as whole grain snacks, as evidenced by

Top RTE Popcorn/Caramel Corn Brands
Brand (segment) / Vendor Dollar Sales ($mil) Dollar Sales % Change 8.2 14.8 26.3 21.9 5.0 (6.6) (14.9) 0.9 1.3 NA 23.0 116.4 NA 12.7 2.0 (25.8) (30.4) (56.3) 58.5 16.0 15.4 (16.2) Unit Sales (mil) 145.8 27.5 10.8 14.5 7.2 12.0 15.5 4.4 5.0 3.4 4.0 1.6 1.4 1.2 1.5 1.8 3.2 1.1 1.4 0.8 0.9 1.0 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 0.3 10.9 19.7 20.0 1.9 (7.2) (28.1) (1.5) (8.8) NA 26.2 81.1 NA 14.4 (1.2) (28.7) (38.9) (57.0) 62.0 24.6 16.2 (20.5) 59.7 8.5 4.9 8.2 4.1 5.0 4.1 1.7 1.9 1.1 1.4 0.7 0.4 0.6 0.7 0.6 0.4 0.2 0.8 0.4 0.3 0.4 4.8 20.9 32.8 27.3 (0.9) (11.6) (9.3) (1.9) (11.4) NA 26.0 92.0 NA 11.2 (5.1) (25.0) (36.9) (57.0) 48.0 21.1 10.6 (24.8)

Ready-to-eat Popcorn/Caramel Corn - total 316.4 Smartfood/Frito-Lay North America, Inc. 67.4 Popcorn Indiana/Popcorn Indiana 29.7 Private label 28.7 Orville Redenbachers Poppycock/ ConAgra Foods, Inc. 23.0 Crunch n Munch/ConAgra Foods, Inc. 20.4 Cracker Jack/Frito-Lay North America, Inc. 19.6 Jay's O-Ke Doke/Snyder's-Lance, Inc. 10.6 Wise/Wise Foods, Inc. 10.2 Nabisco Snackwell's/Kraft Foods, Inc. 9.4 Utz/Utz Quality Foods, Inc. 6.1 Angie's Kettle Corn/Angie's Artisan Treats, LLC 5.2 SkinnyPop/SkinnyPop Popcorn 4.8 Vic's/Vic's Corn Popper 3.7 Old Dutch/Old Dutch Foods, Inc. 3.4 Herr's/Herr Foods, Inc. 2.7 Chester's/Frito-Lay North America, Inc. 2.5 Smartfood 100 Calorie/Frito-Lay North America,Inc. 2.4 Ricos/Ricos Products Co., Inc. 2.3 Better Made Special/Better Made Snack Foods 1.7 Bachman/The Bachman Co. 1.7 Troyer Farms/Troyer Farms 1.6
SOURCE: INFOSCAN REVIEWS TOTAL US — SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS (EXCLUDING WAL-MART) 52 WEEKS ENDING MARCH 18, 2012

BROUGHT TO YOU BY FUCHS NORTH AMERICA, HEAT AND CONTROL, J.R. SHORT, MINSA, PRINTPACK, INC., AND TNA NORTH AMERICA

48

Snack World

May 2012

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Snack World - May 2012

Table of Contents for the Digital Edition of Snack World - May 2012

Snack World - May 2012
Features
Letter from SFA - Opportunities for Growth
Supplier’s Corner - Keep Moving Forward
75th Anniversary - Forging Ahead in the New Millennium
75th Anniversary - Building an Association
75th Anniversary - Technology and TV
State of the Industry Report - Opportunity with a Dose of Caution
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn/Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsa and Spreads
Government Affairs - Taking it to Capitol Hill
SNAXPO 75th Anniversary - Cause to Celebrate
New Snacks
Products & Services
Ad Index
Snack World - May 2012 - Snack World - May 2012
Snack World - May 2012 - 2
Snack World - May 2012 - Features
Snack World - May 2012 - Letter from SFA - Opportunities for Growth
Snack World - May 2012 - 5
Snack World - May 2012 - 6
Snack World - May 2012 - Supplier’s Corner - Keep Moving Forward
Snack World - May 2012 - 8
Snack World - May 2012 - 75th Anniversary - Forging Ahead in the New Millennium
Snack World - May 2012 - 75th Anniversary - Building an Association
Snack World - May 2012 - 11
Snack World - May 2012 - 12
Snack World - May 2012 - 13
Snack World - May 2012 - 75th Anniversary - Technology and TV
Snack World - May 2012 - 15
Snack World - May 2012 - State of the Industry Report - Opportunity with a Dose of Caution
Snack World - May 2012 - 17
Snack World - May 2012 - 18
Snack World - May 2012 - State of the Industry Report - Potato Chips
Snack World - May 2012 - 20
Snack World - May 2012 - State of the Industry Report - Tortilla Chips
Snack World - May 2012 - 22
Snack World - May 2012 - 23
Snack World - May 2012 - 24
Snack World - May 2012 - 25
Snack World - May 2012 - State of the Industry Report - Pretzels
Snack World - May 2012 - 27
Snack World - May 2012 - State of the Industry Report - Crackers
Snack World - May 2012 - 29
Snack World - May 2012 - 30
Snack World - May 2012 - 31
Snack World - May 2012 - State of the Industry Report - Cookies
Snack World - May 2012 - 33
Snack World - May 2012 - 34
Snack World - May 2012 - State of the Industry Report - Corn Snacks
Snack World - May 2012 - 36
Snack World - May 2012 - 37
Snack World - May 2012 - State of the Industry Report - Snack Nuts and Seeds
Snack World - May 2012 - 39
Snack World - May 2012 - State of the Industry Report - Cheese Snacks
Snack World - May 2012 - 41
Snack World - May 2012 - State of the Industry Report - Pork Rinds
Snack World - May 2012 - 43
Snack World - May 2012 - State of the Industry Report - Meat Snacks
Snack World - May 2012 - 45
Snack World - May 2012 - 46
Snack World - May 2012 - 47
Snack World - May 2012 - State of the Industry Report - RTE Popcorn/Microwave Popcorn
Snack World - May 2012 - 49
Snack World - May 2012 - 50
Snack World - May 2012 - State of the Industry Report - Other Salty Snacks
Snack World - May 2012 - State of the Industry Report - Dips, Salsa and Spreads
Snack World - May 2012 - 53
Snack World - May 2012 - 54
Snack World - May 2012 - Government Affairs - Taking it to Capitol Hill
Snack World - May 2012 - 56
Snack World - May 2012 - SNAXPO 75th Anniversary - Cause to Celebrate
Snack World - May 2012 - 58
Snack World - May 2012 - 59
Snack World - May 2012 - 60
Snack World - May 2012 - 61
Snack World - May 2012 - 62
Snack World - May 2012 - New Snacks
Snack World - May 2012 - Products & Services
Snack World - May 2012 - 65
Snack World - May 2012 - Ad Index
Snack World - May 2012 - 67
Snack World - May 2012 - 68
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