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increased dollar sales by 2.6%, according to SymphonyIRI. Assisting with this increase in dry dip mixes were the top two brands from Hidden Valley, whose sales increased 7% and 11.9% during the past year. Frito-Lay also helped boost sales of dry dip mixes during the past year with the nationwide rollout of its Lay’s and Tostitos Dip Creations during the past year. One Dip Creations variety

requires consumers to blend two ripe avocados with a dry mix packet to create guacamole. “Hispanic foods and flavors are expanding across the country, and many consumers are familiar with guacamole,” said Holly Deal Ramage, R&D scientist, Frito-Lay. “So the question was, ‘How can Frito-Lay get into the guacamole marketplace?’ Dip Creations gave us an idea to think outside of the box. It is a big challenge to get a great-tasting guacamole on the market.” Wise Foods, Berwick, PA, also added two new flavors, Ranch and Guacamole, to its line of dip mixes. — Shane Whitaker

Top Dip, Salsa and Spread Brands
Brand (segment) / Vendor Dollar Sales ($mil) 349.5 291.7 57.8 88.9 67.3 49.9 28.7 25.8 8.9 1,062.7 767.0 122.5 101.2 71.9 290.2 134.0 92.7 68.2 35.4 34.6 30.5 29.4 28.0 28.0 519.5 421.3 74.9 23.1 226.4 43.5 41.8 41.1 Dollar Sales % Change (3.3) (4.4) 2.6 (3.4) 0.4 (10.1) (1.5) 7.0 (8.6) 0.2 0.6 1.8 (6.3) 3.7 (0.5) 2.7 (6.3) (1.7) 2.2 (2.4) 7.7 6.7 (4.2) 12.0 9.5 10.0 9.7 0.4 23.0 16.3 2.5 (11.0) Unit Sales (mil) 135.2 95.4 39.8 33.0 19.8 14.6 6.8 14.2 4.2 407.9 274.5 61.1 38.7 33.6 88.6 58.3 34.2 22.6 16.6 13.5 14.3 15.8 14.1 11.0 153.6 123.2 19.3 11.0 58.8 11.4 13.9 14.0 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) (5.7) (6.6) (3.3) (8.0) 2.3 (9.9) (4.6) 1.1 (9.6) 0.0 0.1 2.8 (6.0) 1.7 (2.1) 0.9 (5.5) 1.7 1.6 (1.5) 15.0 3.1 (7.6) 16.1 7.2 8.2 5.5 (0.4) 22.7 11.1 8.0 (14.2) 73.5 70.8 2.6 18.6 18.5 13.2 6.1 1.0 3.1 432.3 296.8 62.3 49.7 23.6 93.1 71.4 44.5 27.8 11.3 16.3 21.4 13.2 11.6 11.0 95.5 77.7 12.9 4.8 37.1 7.6 7.9 7.2 (7.3) (7.5) (3.5) (8.4) (1.8) (11.3) (4.5) 0.6 (10.3) (0.1) 0.1 3.0 (6.2) 2.1 (2.4) 1.0 (5.7) 0.5 3.9 (0.3) 12.0 5.7 (7.6) 16.1 7.7 8.5 6.2 (0.6) 24.0 13.4 2.1 (10.6)

Dips/Dip Mixes (Shelf Stable) - total Shelf stable (SS) Dry dip mixes (DD) Fritos (SS)/Frito-Lay North America, Inc. Tostitos (SS)/Frito-Lay North America, Inc. Lay's (SS)/Frito-Lay North America, Inc. Kraft Cheez Whiz (SS)/Kraft Foods, Inc. Hidden Valley Ranch (DD)/The Clorox Co. Private label (SS) Mexican Sauce - total Salsa All other Mexican sauce/marinade Picante sauce Taco sauce Tostitos (salsa)/Frito-Lay North America, Inc. Private label (salsa) Pace (picante)/CSC Brands, LP Pace (salsa)/CSC Brands, LP Ortega (taco sauce)/B&G Foods, Inc. Chi-Chis (salsa)/Hormel Food Sales LLC Las Palmas (other)/B&G Foods, Inc. Herdez (salsa)/Herdez Corp. Old El Paso (all other)/General Mills, Inc. Newman’s Own (salsa)/Newman’s Own, Inc. Refrigerated Spreads - total Flavored speads Meat speads/salads Horseradish/horseradish sauce Sabra (ﬂavored)/Sabra Dipping Co., LLC Private label (meat) Tribe (ﬂavored)/Tribe Mediterranean Foods, Inc. Athenos (ﬂavored)/Kraft Foods, Inc.
SOURCE: INFOSCAN REVIEWS TOTAL US — SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS (EXCLUDING WAL-MART) 52 WEEKS ENDING MARCH 18, 2012

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Snack World - May 2012

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