Snack World - May 2014 - (Page 41)
Top Cheese Snack Brands
Brand
Dollar Sales
($mil)
Cheese Snacks
1,253.5
Cheetos
868.8
Chester's
67.3
Private Label
44.5
Utz
41.7
Cheetos Mix-Ups
39.8
Baked Cheetos
23.8
Cheetos Simply Natural
21.9
Wise Cheez Doodles
21.8
Herr's
14.7
Bachman Jax
10.3
Golden Flake
10.1
Smart Puffs
8.4
Snyder of Berlin
7.3
Old Dutch
7.2
Mikesell's
6.7
Dollar Sales
% Change
Unit Sales
(mil)
Unit Sales
% Change
5.5
4.0
6.6
-7.6
-4.1
709.3
-14.4
90.9
-2.5
9.5
22.1
-5.7
13.2
9.1
12.5
-4.0
645.3
461.2
33.9
24.2
13.3
17.7
7.2
6.3
15.9
9.4
4.4
7.3
2.7
3.4
3.0
3.5
4.8
3.4
5.6
-9.3
-8.8
716.3
-8.8
91.4
1.0
15.8
15.3
-9.0
15.9
10.3
9.6
-6.6
Volume
Sales
(mil lb)
286.5
202.6
9.1
13.5
11.1
9.2
4.2
2.9
6.3
3.3
1.9
2.1
0.8
1.6
1.5
1.4
Volume
Sales %
Change
5.2
4.8
7.1
-6.3
-12.7
730.8
-18.4
82.3
-1.5
8.6
20.3
-10.9
23.3
6.2
9.5
-9.6
Source: IRI
Total US - Multi Outlet
52 Weeks Ending March 23, 2014
Note: Many companies may have multiple brand listings in the IRI data.
Complex Seasonings
Create New Markets
Y
Yes, even foodies can crave pork rinds.
Dozens of cooking shows, websites and
social media outlets have shown millions
of Americans some of the best foods they have
never been exposed to before, and one of these
classic snacks is pork rinds, according to Mark
Singleton, vice-president of sales and marketing,
Rudolph Foods Co., Lima, OH.
"We are hoping to capture new consumers in
light of the recent rise in the foodie culture," he
noted. "During the past several years, the category
was driven by the growing market for Hispanic
and ethnic flavors. This was because of demo-
graphic and food trends overall. Today, we find that
low-carb awareness, paleo dieting and a return to
comfort foods all drive pork rind consumption."
New products are also helping to appeal to this
foodie culture. Rudolph Foods has introduced several flavors of pork rinds, including Habanero and
Tejalapeno, which are reflective of how Mexican
cooking and Southwestern culinary trends are
impacting the snack industry.
These flavors contain complex, multi-layered
seasonings, and they're not simply hot and spicy,
Mr. Singleton emphasized. To create its Tejalapeno
variety, Rudolph Foods teamed up with renowned
www.sfa.org
May 2014
Snack World
41
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - May 2014
Snack World - May 2014
Table of Contents
Letter from SFA - Chairman's Introduction
Supplier Insight - Building Relationships
2014 SFA Legislative Summit
State of the Industry - Bold New World
IRI charts include more robust data
State of the Industry - Simply Pure Enjoyment
State of the Industry - Going Cantina and Going Wild
The M(other) Lode of Invention
State of the Industry - Atop the Trends
State of the Industry - Bold Moves for a New Generation
State of the Industry - Producing a Protein Powerhouse
State of the Industry - Best of Both Worlds
Complex Seasonings Create New Markets
Where’s the Beef?
State of the Industry - All in the Family
State of the Industry - Hot and Sometimes Not
Chairman Profile - Small Town Atmosphere, Big-Time Value
SNAXPO Recap - President Bush Highlights SNAXPO 2014
Business Member Profile - Powerhouse Partnership
Associate Member Profile - Innovation Leads to Solutions
Products & Services
Ad Index
Snack World - May 2014
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2024
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2023
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2022
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2021
https://www.nxtbook.com/sosland/sw/2020_08_01
https://www.nxtbook.com/sosland/sw/2020_02_01
https://www.nxtbook.com/sosland/sw/2019_08_01
https://www.nxtbook.com/sosland/sw/2019_02_01
https://www.nxtbook.com/sosland/sw/2018_08_01
https://www.nxtbook.com/sosland/sw/2018_02_01
https://www.nxtbook.com/sosland/sw/2017_11_01
https://www.nxtbook.com/sosland/sw/2017_08_01
https://www.nxtbook.com/sosland/sw/2017_05_01
https://www.nxtbook.com/sosland/sw/2017_02_01
https://www.nxtbook.com/sosland/sw/2016_11_01
https://www.nxtbook.com/sosland/sw/2016_08_01
https://www.nxtbook.com/sosland/sw/2016_05_01
https://www.nxtbook.com/sosland/sw/2016_02_01
https://www.nxtbook.com/sosland/sw/2015_11_01
https://www.nxtbook.com/sosland/sw/2015_08_01
https://www.nxtbook.com/sosland/sw/2015_05_01
https://www.nxtbook.com/sosland/sw/2015_02_01
https://www.nxtbook.com/sosland/sw/2014_11_01
https://www.nxtbook.com/sosland/sw/2014_08_01
https://www.nxtbook.com/sosland/sw/2014_05_01
https://www.nxtbook.com/sosland/sw/2014_02_01
https://www.nxtbook.com/sosland/sw/2013_11_01
https://www.nxtbook.com/sosland/sw/2013_08_01
https://www.nxtbook.com/sosland/sw/2013_05_01
https://www.nxtbook.com/sosland/sw/2013_02_01
https://www.nxtbook.com/sosland/sw/2012_11_01
https://www.nxtbook.com/sosland/sw/2012_08_01
https://www.nxtbook.com/sosland/sw/2012_05_01
https://www.nxtbook.com/sosland/sw/2012_02_01
https://www.nxtbook.com/sosland/sw/2011_11_01
https://www.nxtbook.com/sosland/sw/2011_08_01
https://www.nxtbook.com/sosland/sw/2011_05_01
https://www.nxtbook.com/sosland/sw/2011_02_01
https://www.nxtbook.com/sosland/sw/2010_11_01
https://www.nxtbook.com/sosland/sw/2010_08_01
https://www.nxtbook.com/sosland/sw/2010_05_01
https://www.nxtbook.com/sosland/sw/2010_02_01
https://www.nxtbook.com/sosland/sw/2009_11_01
https://www.nxtbook.com/sosland/sw/2009_08_01
https://www.nxtbook.com/sosland/sw/2009_05_01
https://www.nxtbook.com/sosland/sw/2009_02_01
https://www.nxtbook.com/sosland/sw/2008_12_01
https://www.nxtbook.com/sosland/sw/2008_10_01
https://www.nxtbook.com/sosland/sw/2008_08_01
https://www.nxtbook.com/sosland/sw/2008_04_01
https://www.nxtbookmedia.com