Snack World - May 2014 - (Page 51)
CHAIRMAN PROFILE
Small Town Atmosphere,
Big-Time Value
2014 Chairman Mark
Singleton outlines his
formula for success.
BY BOB GATTY
M
ark Singleton, Texas born and raised,
loves his chicken fried steak, sweet tea
and waitresses who call you "honey."
He is a small-town guy and a family man, and he
loves the family that is the Snack Food Association
(SFA).
So Mr. Singleton, 54, of Rockwall, TX, the new
SFA chairman, was especially honored when
he was able to spend the better part of an hour
interviewing former President George W. Bush, the
guest of honor at the closing session of SNAXPO
March 4 in Dallas. It was a singular moment for Mr.
Singleton, whose day job is vice-president of sales
and marketing at Rudolph Foods Co., Inc., Lima,
OH, and who has wanted to be SFA chairman virtually from the day he first attended SNAXPO.
Rudolph Foods just turned 58, Mr. Singleton
noted during a break at SNAXPO, and the company has been involved in the association almost
as long. Owners John Rudolph and his son, Rich,
previously served as SFA chairs. "It's in our DNA," Mr.
Rudolph said.
"I'm from a small town, and I'm used to people
helping each other," Mr. Singleton explained. "It's
remarkable that SFA has become kind of a small
town, even though we are scattered all over the
country. Even as competitors, we support each
other; there are SFA members who now are my
very best friends. My hope is that this will always
continue."
Mr. Singleton brings a positive approach to his
work, something he learned from his father, a longtime successful Dallas businessman who told him,
"How many great things happen when you say no?
Great things happen when you say yes."
Twenty years ago, Mr. Singleton walked into
SNAXPO for the first time. He was new at A.C. Horn
& Co. At that time, he had worked a decade for
the company. "I didn't know a single person, but
Rich Rudolph and Jeff Almond of Heat and Control
made me feel welcome."
At SNAXPO this year, Mr. Almond reminded
Mr. Singleton that he said back then someday he
hoped to be SFA chairman. Now, that time has
come.
He likes to talk about the power of food bringing people together. "SFA is a shining example of
friends succeeding together. If people have the
right attitude of making everything a win-win, then
it's wonderful," Mr. Singleton said. "I want to help
unleash the power of food. We're in the 99-cent
happy business, for gosh sakes."
www.sfa.org
Mark Singleton
(right) accepts the
SFA chairman's gavel
from 2013 chairman
William "Chip" Mann,
Pretzels, Inc.
May 2014
Snack World
51
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - May 2014
Snack World - May 2014
Table of Contents
Letter from SFA - Chairman's Introduction
Supplier Insight - Building Relationships
2014 SFA Legislative Summit
State of the Industry - Bold New World
IRI charts include more robust data
State of the Industry - Simply Pure Enjoyment
State of the Industry - Going Cantina and Going Wild
The M(other) Lode of Invention
State of the Industry - Atop the Trends
State of the Industry - Bold Moves for a New Generation
State of the Industry - Producing a Protein Powerhouse
State of the Industry - Best of Both Worlds
Complex Seasonings Create New Markets
Where’s the Beef?
State of the Industry - All in the Family
State of the Industry - Hot and Sometimes Not
Chairman Profile - Small Town Atmosphere, Big-Time Value
SNAXPO Recap - President Bush Highlights SNAXPO 2014
Business Member Profile - Powerhouse Partnership
Associate Member Profile - Innovation Leads to Solutions
Products & Services
Ad Index
Snack World - May 2014
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