Snack World - November 2014 - 16

ELF RECAP

ELF Tackles
Leadership Issues
An upgraded program provides key insights
from retail customers and valuable tools for
the future
BY DAN MALOVANY

(From left)
Carl Schlicker,
Ahold USA;
Anthony Hucker,  Schnucks;
Tom Dempsey,
SFA; Kurt
Schertle, Weis;
and Louie
Sheetz, Sheetz,
discussed
industry trends
during SFA's ELF
meeting.

16

Snack World

F

our of the nation's leading retailers along
with a futurist and The Center for Food
Integrity challenged the industry's top
leaders to abandon the status quo, embrace
change and become better businesses during the
Snack Food Association's Executive Leadership
Forum (ELF).
More than 200 attendees received valuable
insights on industry trends and even some
encouraging words from their customers and
other speakers during the forum, held Sept. 2123 at the Wequassett Resort and Golf Club on
Cape Cod, MA.
Moderated by Jeffrey Metzger, publisher of
Food World and Food Trade News, members of the
retail panel pointed out that snacks remain one of
the few bright spots among the major food and
beverage categories sold in their stores.
"The traditional snack category's product lines
have expanded in [retail] space perhaps more
than any other category. It's a very important
category for us during the past couple of years in
particular," noted Louie Sheetz, retired vice-presi-

November 2014

www.sfa.org

dent of sales and marketing for Altoona, PA-based
Sheetz, which operates 475 convenience stores
across six states.
Mr. Sheetz suggested that snack producers
look at ways to incorporate their products into
the broader array of sandwiches and fresh food
items that have become increasingly prevalent in
the c-store channel. "Anything that is in a single
pack for immediate consumption has done very
well," he said.
Anthony Hucker, executive vice-president and
chief strategy officer, Schnucks Markets, a familyowned chain based in St. Louis, fired off five trends
that are driving snack sales, including better-foryou products, improved private-label offerings,
new product innovation, locally made items and
those companies who can provide exclusive items
for the chain.

HIGHLY COMPETITIVE MARKET
While positive about their own company's prospects, several panelists reflected concern about
the state of the economy. Many of them are seeing


http://www.sfa.org

Snack World - November 2014

Table of Contents for the Digital Edition of Snack World - November 2014

Snack World - November 2014
Table of Contents
Letter from SFA - Let’s Not Confuse Labeling With Safety
News - Snacking habits at center of weight management
NPD indicates snack foods growing at mealtime
Supplier Insight - Making Our Voice Heard
Education - Value through education
ELF Recap - ELF Tackles Leadership Issues
Business Member Profile -Teamwork + Quality = Success
Associate Member Profile - Industry Roots, Engineering Innovation
SNACK EXPO - Share the Magic
Products & Services
Ad Index
Snack World - November 2014 - Snack World - November 2014
Snack World - November 2014 - 2
Snack World - November 2014 - 3
Snack World - November 2014 - 4
Snack World - November 2014 - Table of Contents
Snack World - November 2014 - Letter from SFA - Let’s Not Confuse Labeling With Safety
Snack World - November 2014 - 7
Snack World - November 2014 - NPD indicates snack foods growing at mealtime
Snack World - November 2014 - 9
Snack World - November 2014 - Supplier Insight - Making Our Voice Heard
Snack World - November 2014 - 11
Snack World - November 2014 - Education - Value through education
Snack World - November 2014 - 13
Snack World - November 2014 - 14
Snack World - November 2014 - 15
Snack World - November 2014 - ELF Recap - ELF Tackles Leadership Issues
Snack World - November 2014 - 17
Snack World - November 2014 - 18
Snack World - November 2014 - 19
Snack World - November 2014 - Business Member Profile -Teamwork + Quality = Success
Snack World - November 2014 - 21
Snack World - November 2014 - 22
Snack World - November 2014 - 23
Snack World - November 2014 - Associate Member Profile - Industry Roots, Engineering Innovation
Snack World - November 2014 - 25
Snack World - November 2014 - 26
Snack World - November 2014 - 27
Snack World - November 2014 - SNACK EXPO - Share the Magic
Snack World - November 2014 - 29
Snack World - November 2014 - 30
Snack World - November 2014 - 31
Snack World - November 2014 - 32
Snack World - November 2014 - Products & Services
Snack World - November 2014 - 34
Snack World - November 2014 - Ad Index
Snack World - November 2014 - 36
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