Snack World - November 2014 - 18

ELF RECAP
The Center for Food Integrity
(CFI) don't know if it is harmful
or beneficial, according to Roxi
Beck, CFI's strategic director.
Ms. Beck encouraged snack
manufacturers to find a way to
personally connect to consum-

Gluten-free

|

W h o l e G ra i n s

ers. "Facts are three to five times
less important than values in
establishing trust," she said.
"Values, feelings and beliefs are
ways to reach consumers."
CFI's survey indicated that
many people believe large com-

|

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18

Snack World

November 2014

Quality Ingredients
www.sfa.org

panies put their interests ahead
of consumers. They believe food
companies put profit ahead of
principle. "The big-is-bad bias is
real," she said.
She recommended that
companies try to be as transparent as possible when communicating with consumers
and to explain shared values to
enhance their company's image.
To further solidify that trust, she
suggested asking questions to
invite dialogue and to listen to
the values that are important to
consumers. "Don't judge them,"
she said.
Lisa Bodell, founder and CEO,
Futurethink, told executives they
need to "kill the company" -
which is the title of her book -
to end the status quo, identify a
company's weaknesses and start
an information revolution.
She noted that leaders need
to "kill a stupid rule" and pinpoint those assumptions that
keep a company behind and
discourage it from creating new
ways to be successful.
Successful leaders, Ms. Bodell
added, should rely more on
people and less on the process
to solve problems. Often, she
noted, companies have an
overdependence on meetings,
which indicates that politics
have taken precedence over
productivity. To reinvent a
business, executives need to
replace a culture of complacency with one that engages
in "disruptive innovation." They
need to develop a grand vision
to make their company's products relevant to the market and
identify market trends that will
keep them current so their company doesn't become obsolete
or driven out of business in 10 or
20 years, she said.
Finding ways to "kill the company" only makes it stronger in
the long run, she concluded.
*


http://www.skfood.com http://www.sfa.org

Snack World - November 2014

Table of Contents for the Digital Edition of Snack World - November 2014

Snack World - November 2014
Table of Contents
Letter from SFA - Let’s Not Confuse Labeling With Safety
News - Snacking habits at center of weight management
NPD indicates snack foods growing at mealtime
Supplier Insight - Making Our Voice Heard
Education - Value through education
ELF Recap - ELF Tackles Leadership Issues
Business Member Profile -Teamwork + Quality = Success
Associate Member Profile - Industry Roots, Engineering Innovation
SNACK EXPO - Share the Magic
Products & Services
Ad Index
Snack World - November 2014 - Snack World - November 2014
Snack World - November 2014 - 2
Snack World - November 2014 - 3
Snack World - November 2014 - 4
Snack World - November 2014 - Table of Contents
Snack World - November 2014 - Letter from SFA - Let’s Not Confuse Labeling With Safety
Snack World - November 2014 - 7
Snack World - November 2014 - NPD indicates snack foods growing at mealtime
Snack World - November 2014 - 9
Snack World - November 2014 - Supplier Insight - Making Our Voice Heard
Snack World - November 2014 - 11
Snack World - November 2014 - Education - Value through education
Snack World - November 2014 - 13
Snack World - November 2014 - 14
Snack World - November 2014 - 15
Snack World - November 2014 - ELF Recap - ELF Tackles Leadership Issues
Snack World - November 2014 - 17
Snack World - November 2014 - 18
Snack World - November 2014 - 19
Snack World - November 2014 - Business Member Profile -Teamwork + Quality = Success
Snack World - November 2014 - 21
Snack World - November 2014 - 22
Snack World - November 2014 - 23
Snack World - November 2014 - Associate Member Profile - Industry Roots, Engineering Innovation
Snack World - November 2014 - 25
Snack World - November 2014 - 26
Snack World - November 2014 - 27
Snack World - November 2014 - SNACK EXPO - Share the Magic
Snack World - November 2014 - 29
Snack World - November 2014 - 30
Snack World - November 2014 - 31
Snack World - November 2014 - 32
Snack World - November 2014 - Products & Services
Snack World - November 2014 - 34
Snack World - November 2014 - Ad Index
Snack World - November 2014 - 36
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