Snack World - November 2014 - 20

Teamwork +
Quality = Success
T
BY BOB GATTY

oday, Wise Foods, Inc. is an international
company on-the-grow, expanding into new
markets with new, bold products created to
appeal to the changing consumer in the US and beyond. At its heart is a teamwork approach, both in terms
of its employees, customers and distributors.
It's a far cry from what was envisioned in 1921 when
a young grocer, Earl Wise, Sr., decided to use extra
potatoes to slice, deep fry to make potato chips sold in
brown paper bags from his delicatessen.
Mr. Wise didn't realize it then, but he had created a
legacy. As his potato chips enjoyed instant popularity,
sales grew rapidly in the eastern US. Since then, Wise
Foods has been a snack food industry leader, prompting the Snack Food Association (SFA) to induct Mr. Wise
posthumously into its coveted Circle of Honor on
March 22, 2011.
Over the years, much has changed at Wise Foods, and
much has remained the same. In 1925, the first production plant opened in Berwick, PA, where the company
today produces Wise brand and private brand products
as well as potato chips, cheese, popcorn, tortillas, corn
chips, onion rings and variety pack snacks. To advertise
his business, Mr. Wise decided to use an owl as the com-

20

Snack World

November 2014

www.sfa.org

pany's signature image, which he believed positioned
the brand as "wise." Of course, the owl still appears on
products and in the company's logo.
In 1944, the Wise plant was destroyed by fire, a
devastating loss, but a new, larger facility reopened a
year later and made it possible for Wise to expand both
product offerings and geographic reach over the next
two decades.
Borden purchased the company in 1964, and in the
mid-1960s, Cheez Doodles were acquired from Old
London, adding a product that had been originally
developed and manufactured by King Kone Corp. in
New York.
Thirty years later, global investment company Kohlberg Kravis Roberts & Co. purchased Wise and six years
later sold it to Palladium Equity Partners. In 2012, Arca
Continental, the third-largest Coca Cola bottling company in the world, headquartered in Monterrey, Mexico,
purchased the company.
"Arca Continental moves us to a greater multi-cultural and global organization, helping to ensure that Wise
is a larger national player, as opposed to the company's
historic regional focus," explained Miguel Bostock, Wise
Foods CEO.


http://www.sfa.org

Snack World - November 2014

Table of Contents for the Digital Edition of Snack World - November 2014

Snack World - November 2014
Table of Contents
Letter from SFA - Let’s Not Confuse Labeling With Safety
News - Snacking habits at center of weight management
NPD indicates snack foods growing at mealtime
Supplier Insight - Making Our Voice Heard
Education - Value through education
ELF Recap - ELF Tackles Leadership Issues
Business Member Profile -Teamwork + Quality = Success
Associate Member Profile - Industry Roots, Engineering Innovation
SNACK EXPO - Share the Magic
Products & Services
Ad Index
Snack World - November 2014 - Snack World - November 2014
Snack World - November 2014 - 2
Snack World - November 2014 - 3
Snack World - November 2014 - 4
Snack World - November 2014 - Table of Contents
Snack World - November 2014 - Letter from SFA - Let’s Not Confuse Labeling With Safety
Snack World - November 2014 - 7
Snack World - November 2014 - NPD indicates snack foods growing at mealtime
Snack World - November 2014 - 9
Snack World - November 2014 - Supplier Insight - Making Our Voice Heard
Snack World - November 2014 - 11
Snack World - November 2014 - Education - Value through education
Snack World - November 2014 - 13
Snack World - November 2014 - 14
Snack World - November 2014 - 15
Snack World - November 2014 - ELF Recap - ELF Tackles Leadership Issues
Snack World - November 2014 - 17
Snack World - November 2014 - 18
Snack World - November 2014 - 19
Snack World - November 2014 - Business Member Profile -Teamwork + Quality = Success
Snack World - November 2014 - 21
Snack World - November 2014 - 22
Snack World - November 2014 - 23
Snack World - November 2014 - Associate Member Profile - Industry Roots, Engineering Innovation
Snack World - November 2014 - 25
Snack World - November 2014 - 26
Snack World - November 2014 - 27
Snack World - November 2014 - SNACK EXPO - Share the Magic
Snack World - November 2014 - 29
Snack World - November 2014 - 30
Snack World - November 2014 - 31
Snack World - November 2014 - 32
Snack World - November 2014 - Products & Services
Snack World - November 2014 - 34
Snack World - November 2014 - Ad Index
Snack World - November 2014 - 36
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