Snack World - November 2014 - 24

Industry Roots,
Engineering
Innovation
S
BY BOB GATTY

nack manufacturers around the world rely on
Kliklok-Woodman (KW) for the packaging machinery they need to effectively and efficiently
provide the ever-changing consumer with the snack
products they crave.
It's a company that has dual roots, joined together
to produce the cartons and bags needed for snack
products as well as cookies, crackers and other foods.
As every snack manufacturing executive knows, those
containers are critical for product integrity, freshness, marketing and sales. And as consumers' needs
continue to evolve, so must the packaging for their
favorite snacks.
The Kliklok story began in 1944 when the BemisJason Co. asked Binns Machine Works to develop a
machine to produce four-ply laminated board made
from bond paper, glassine and two layers of ground
wood paper. Carton design guru Reg Meller developed a method of folding the brittle glassine board
and designed a tray corner lock that would click when
snapped into place. It was called "Klik-loks."
Three years later, Herman Lay of the HW Lay Co.
asked Dan Woodman and a team of engineers to develop an automated method of weighing and packag-

24

Snack World

November 2014

www.sfa.org

ing potato chips. When Woodman invented the Air
Weigh System, it was the first step toward becoming a
snack-food industry packaging pioneer and leader as
Kliklok cartoning and Woodman bagmaking are fully
integrated. The company is a world leader in packaging,
offering a single source for sales, service, engineering,
manufacturing and parts for all KW products.
How did all that come about? How has the company
grown and maintained its success throughout all of the
changes in the industry?
"It's really our experience in the snack industry
dating back to the early days of mechanization and
automation for salted snacks," said Ross Long, KW's
executive vice-president. "We've been associated with
potato chip and snack food packaging for over 70
years, and that's where it starts. The secret of our success is this long association and understanding of the
needs of snack manufacturers."
An important contributor to that understanding has
come from KW's deep level of engagement with snack
manufacturers, enabled by its involvement with the
Snack Food Association (SFA).
"SFA provides us with an opportunity to meet regularly and engage in significant dialogue with snack food


http://www.sfa.org

Snack World - November 2014

Table of Contents for the Digital Edition of Snack World - November 2014

Snack World - November 2014
Table of Contents
Letter from SFA - Let’s Not Confuse Labeling With Safety
News - Snacking habits at center of weight management
NPD indicates snack foods growing at mealtime
Supplier Insight - Making Our Voice Heard
Education - Value through education
ELF Recap - ELF Tackles Leadership Issues
Business Member Profile -Teamwork + Quality = Success
Associate Member Profile - Industry Roots, Engineering Innovation
SNACK EXPO - Share the Magic
Products & Services
Ad Index
Snack World - November 2014 - Snack World - November 2014
Snack World - November 2014 - 2
Snack World - November 2014 - 3
Snack World - November 2014 - 4
Snack World - November 2014 - Table of Contents
Snack World - November 2014 - Letter from SFA - Let’s Not Confuse Labeling With Safety
Snack World - November 2014 - 7
Snack World - November 2014 - NPD indicates snack foods growing at mealtime
Snack World - November 2014 - 9
Snack World - November 2014 - Supplier Insight - Making Our Voice Heard
Snack World - November 2014 - 11
Snack World - November 2014 - Education - Value through education
Snack World - November 2014 - 13
Snack World - November 2014 - 14
Snack World - November 2014 - 15
Snack World - November 2014 - ELF Recap - ELF Tackles Leadership Issues
Snack World - November 2014 - 17
Snack World - November 2014 - 18
Snack World - November 2014 - 19
Snack World - November 2014 - Business Member Profile -Teamwork + Quality = Success
Snack World - November 2014 - 21
Snack World - November 2014 - 22
Snack World - November 2014 - 23
Snack World - November 2014 - Associate Member Profile - Industry Roots, Engineering Innovation
Snack World - November 2014 - 25
Snack World - November 2014 - 26
Snack World - November 2014 - 27
Snack World - November 2014 - SNACK EXPO - Share the Magic
Snack World - November 2014 - 29
Snack World - November 2014 - 30
Snack World - November 2014 - 31
Snack World - November 2014 - 32
Snack World - November 2014 - Products & Services
Snack World - November 2014 - 34
Snack World - November 2014 - Ad Index
Snack World - November 2014 - 36
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