Snack World - August 2015 - (Page 20)
BY TRACI DAWN CARNEAL
he concept of a family-owned business brings
visions of a tight-knit group of employees who
know each other by first name, not a team of
400 that does business globally and strives to follow the
principles of Lean Six Sigma.
Meet Wyandot, Inc., Marion, OH, a leading manufacturer of high quality, grain-based snack foods, cereals
and better-for-you offerings for the world's largest food
marketers, restaurants and retailers. Started in 1936 by
Ohio farmer W. Hoover Brown and his wife, Ava, Wyandot Popcorn Company evolved from 100 acres of corn
plantings to a full-service snack-food manufacturing
operation with a penchant for excellence.
"The Brown family created the philosophy of being
family-owned but professionally managed, leading to
our nearly 80 years of success," said Rex Parrott, Wyandot president.
Mr. Parrott credited Wyandot's customers for the
opportunities to improve the business. "It's a two-way
street. Many of our customers are larger than we are, so
while we help them turn their concepts into reality, they
show us new practices for quality and excellence that
we otherwise wouldn't know about," he said.
"Wyandot meets and supports the needs of customers who are careful and exact about the snack products
they sell," Mr. Parrott said. "We deliver products that
meet customer specifications and provide a wide range
of superior services on a consistent, reliable, trustworthy and confidential basis."
The company prides itself on having the flexibility to
meet its customers' unique needs. While most product
offerings use primarily corn, Wyandot also uses rice,
wheat, beans, potatoes and other grains, allowing it to
not only offer national brand matches but also create
new ones across its nine production platforms.
Snack World August 2015
The company's sophisticated line of equipment,
which includes single- and twin-screw extrusion machines, makes products for private label and foodservice. Wyandot also offers four control labels: Munch
Rights Veggie Crisps, Munch Rights Veggie Puffs, Munch
Rights Fruit Puffs and Munch Mates.
Wyandot can move quickly through the new product
introduction cycle - from ideation to launch - providing the level of support each customer requires.
"Some need little assistance other than commercialization of a product they have developed internally," he
said. "Others have only an idea and need the full range
of services we provide."
Wyandot offers extensive technical support with a
team of food scientists and engineers that manages
projects from ideation through development, commercialization, and then onto processing and packaging.
Customer service specialists monitor order entry, scheduling and distribution, resulting in a 99.5% order fill rate.
Another example of Wyandot's ability to solve complex problems involved a customer with six products
made on the company's twin-screw machinery. The customer wanted to expand its product line, so Wyandot's
R&D team developed four new items produced on other
platforms that fit right in with the current brand.
"We provide sophisticated inventory management
tools for both raw materials and finished goods," Mr. Parrot said. "Those tools create a high level of customer interaction and partnership," he added. "We also partner with
a wide range of material suppliers, which allows us to
collaborate with our customers to ensure their products
remain current to ever-changing market environments."
Wyandot's philosophy is to create an atmosphere
where good people can excel. "We work continually on
alignment of goals and processes, and then allow each
Table of Contents for the Digital Edition of Snack World - August 2015
Snack World - August 2015
Table of Contents
Letter from SFA - GMO Free
News - Younger consumers fuel the healthy snacking trend
Gluten-free remains a viable, growing segment
Clean label attracts older consumers
Supplier Insight - The SFA ROI: Supplier’s Perspective
Legislative Summit - SFA Takes to the Hill
Business Profile Member - A Fortune 500 Mindset
Associate Profile Member - Customer-Centric in Every Sense
Snack Trends - Sorting Out the Snacks Segment
Non-GMO on the rise?
Products & Services
Snack World - August 2015