Snack World - August 2015 - (Page 25)

SNACK TRENDS Sorting Out the Snacks Segment The ways consumers snack - and what they're snacking on - are changing. Bob Woodward BY ERIC SCHROEDER, MILLING & BAKING NEWS A ccording to "Snacking Motivations and Attitudes US 2015" from market research firm Mintel, nearly all Americans (94%) snack at least once a day. Fifty percent of adults said they snack two to three times per day with 70% saying that anything can be considered a snack these days. By comparison, a study released by Mintel in 2014 indicated only 64% of consumers said they often snacked between meals. The types of snacks consumers are looking for is changing. Thirty-three percent of those surveyed by Mintel said they are looking for a healthier snack than they did a year ago. Specifically, consumers are interested in products featuring clean labels and low calorie counts, but the majority (62%) still enjoys snacks for their ability to satisfy a craving, with 63% saying they value the taste of salty snacks more than their nutritional makeup. August 2015 Snack World 25

Table of Contents for the Digital Edition of Snack World - August 2015

Snack World - August 2015
Table of Contents
Letter from SFA - GMO Free
Top-Level Education
News - Younger consumers fuel the healthy snacking trend
Gluten-free remains a viable, growing segment
Clean label attracts older consumers
Supplier Insight - The SFA ROI: Supplier’s Perspective
Legislative Summit - SFA Takes to the Hill
Business Profile Member - A Fortune 500 Mindset
Associate Profile Member - Customer-Centric in Every Sense
Snack Trends - Sorting Out the Snacks Segment
Non-GMO on the rise?
Products & Services
Ad Index

Snack World - August 2015