SNACK TRENDS
Sorting Out the
Snacks Segment
The ways consumers snack - and what
they're snacking on - are changing.
Bob Woodward
BY ERIC SCHROEDER, MILLING & BAKING NEWS
A
ccording to "Snacking Motivations and
Attitudes US 2015" from market research
firm Mintel, nearly all Americans (94%)
snack at least once a day. Fifty percent of adults
said they snack two to three times per day with
70% saying that anything can be considered a
snack these days. By comparison, a study released
by Mintel in 2014 indicated only 64% of consumers
said they often snacked between meals.
The types of snacks consumers are looking for is
changing. Thirty-three percent of those surveyed
by Mintel said they are looking for a healthier snack
than they did a year ago. Specifically, consumers
are interested in products featuring clean labels
and low calorie counts, but the majority (62%) still
enjoys snacks for their ability to satisfy a craving,
with 63% saying they value the taste of salty snacks
more than their nutritional makeup.
www.sfa.org August 2015
Snack World
25
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - August 2015