Snack World - August 2015 - (Page 26)

SNACK TRENDS MILLENNIAL SNACKERS Mintel found that millennials (consumers age 21-38, according to Mintel) are significantly more likely to snack than older consumers, with 24% of mil- lennials saying they are likely to snack four or more times per day, and 23% snacking more this year compared to last year. When compared to other generations, millennial consumers are more likely to be emotional or functional snackers, according to Mintel. Nearly a third (27%) of those surveyed by Mintel said they snack because they are bored and 17% snack because Non-GMO on the rise? Products labeled as non-GMO are increasing in use among millennials - and among baby boomers, people in Generation X and pretty much all age groups in the US, according to data from the Natural Marketing Institute (NMI). He said the level of concern over bioengineered/genetically modified products has migrated from the perimeter of the store, or in such product categories as dairy, bakery, eggs and meat, into dry grocery in the center of the store. Data from NMI shows use of food labeled as non-GMO rose to 59% of the general US population in 2014, which was up from 53% in 2013 and 37% in 2012. "There's a lot of activity in the perimeter, and it has grown from the side walls to the middle," Mr. French said. He said NMI asked consumers that if they found out a product they normally buy contained bioengineered ingredients, would they be less likely to buy it. Fifty-five percent said yes. Among millennials, the percentage rose to 72% in 2014 from 61% in 2013 and 45% in 2012. For Generation X, the percentage slipped to 58% in 2014 from 60% in 2013, but it was up from 41% in 2012. For baby boomers, the percentages were 49% in 2014, 47% in 2013 and 29% in 2012. For the "mature" generation, the percentages were 44% in 2014, 39% in 2013 and 28% in 2012. "It increases over time regardless of what generation you are in," said Steve French, managing partner for the NMI, in a July 13 presentation at the Institute of Food Technologists' annual meeting and food exposition in Chicago. 26 Snack World August 2015 An audience member asked if the NMI considered whether higher prices for non-bioengineered/non-GMO products might sway such consumers' minds. Mr. French said a certain portion of the population, maybe two or three in 10 adults, said they would pay more for "clean label" products. He said he considers nonbioengineered/non-GMO as part of the "clean label" trend. GMO-free product launches in the US rose to 1,992 in 2014 from 1,352 in 2013 and 551 in 2012, according to NMI. Another audience member asked Mr. French if the non-GMO issue was more of an emotional one than a science issue for consumers and also if the trend will have lasting power. Mr. French said it was more emotion than rationality, but he thinks non-GMO products are here to stay. "It's basically the fear of the unknown," Mr. French said. "Even though the FDA says it's safe, even though there are all kinds of literature out there that says there are no issues with GMO products, consumers just inherently don't believe that." "The whole issue of GMOs has been around for decades," he said. "It's not something that's going away. It's part of this part of this larger movement of clean label and transparency." -Jeff Gelski, Milling & Baking News www.sfa.org http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - August 2015

Snack World - August 2015
Table of Contents
Letter from SFA - GMO Free
Top-Level Education
News - Younger consumers fuel the healthy snacking trend
Gluten-free remains a viable, growing segment
Clean label attracts older consumers
Supplier Insight - The SFA ROI: Supplier’s Perspective
Legislative Summit - SFA Takes to the Hill
Business Profile Member - A Fortune 500 Mindset
Associate Profile Member - Customer-Centric in Every Sense
Snack Trends - Sorting Out the Snacks Segment
Non-GMO on the rise?
Products & Services
Ad Index

Snack World - August 2015

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