Snack World - February 2016 - (Page 16)
Entrepreneurial Roots
A
t just 21 years of age, Barry Levin took a
leap of faith when he assumed leadership of a small snack company with two
employees and one product, pork
rinds. This was more than 35 years
ago, and today that company has
grown both in size and product
offerings to be among the largest
snack manufacturers in the US.
Now Snak King, City of Industry,
CA, employs about 1,000 people
at multiple warehouses and two
manufacturing locations. It produces a diverse array of snacks
under private label and for its
brands including Granny Goose, El
Sabroso, Jensen's Orchard and The
Whole Earth. The products range
from traditional potato chips and
cheese puffs to pork cracklins,
organic kettle corn and veggie
chips. Products can be found across
the country in grocery stores, local
markets and vending machines, as
well as on airlines.
Snak King is no stranger to the
Snack Food Association (SFA). Mr.
Levin, now chairman and CEO of
Snak King, served as chairman of
SFA in 2001, and Cindy Kuester,
director of sales, currently serves
on the Board of Directors. By taking advantage of the association's
educational opportunities and
16
Snack World
February 2016
www.sfa.org
networking events, generations of Snak King leaders
have not just made industry contacts but have also
made longtime friends.
Snak King
maintains its
position as a
niche snack
manufacturer with
innovative
new products
such as
Nut-ibles line
under its The
Whole Earth
brand.
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - February 2016
Snack World - February 2016
Letter from SFA - Continuing the Work
News - Snack trend: Think thin
Americas to continue dominating cereal bars market
Wal-Mart to close 269 stores
Government Affairs - Year in Review, Looking Ahead
Business Member Profile - Entrepreneurial Roots
Associate Member Profile - Global Presence, ‘Can-Do’ Attitude
SNAXPO Preview - Houston, Here We Come!
SNAXPO schedule of events
Products & Services
Ad Index
Snack World - February 2016
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2024
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2023
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2022
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2021
https://www.nxtbook.com/sosland/sw/2020_08_01
https://www.nxtbook.com/sosland/sw/2020_02_01
https://www.nxtbook.com/sosland/sw/2019_08_01
https://www.nxtbook.com/sosland/sw/2019_02_01
https://www.nxtbook.com/sosland/sw/2018_08_01
https://www.nxtbook.com/sosland/sw/2018_02_01
https://www.nxtbook.com/sosland/sw/2017_11_01
https://www.nxtbook.com/sosland/sw/2017_08_01
https://www.nxtbook.com/sosland/sw/2017_05_01
https://www.nxtbook.com/sosland/sw/2017_02_01
https://www.nxtbook.com/sosland/sw/2016_11_01
https://www.nxtbook.com/sosland/sw/2016_08_01
https://www.nxtbook.com/sosland/sw/2016_05_01
https://www.nxtbook.com/sosland/sw/2016_02_01
https://www.nxtbook.com/sosland/sw/2015_11_01
https://www.nxtbook.com/sosland/sw/2015_08_01
https://www.nxtbook.com/sosland/sw/2015_05_01
https://www.nxtbook.com/sosland/sw/2015_02_01
https://www.nxtbook.com/sosland/sw/2014_11_01
https://www.nxtbook.com/sosland/sw/2014_08_01
https://www.nxtbook.com/sosland/sw/2014_05_01
https://www.nxtbook.com/sosland/sw/2014_02_01
https://www.nxtbook.com/sosland/sw/2013_11_01
https://www.nxtbook.com/sosland/sw/2013_08_01
https://www.nxtbook.com/sosland/sw/2013_05_01
https://www.nxtbook.com/sosland/sw/2013_02_01
https://www.nxtbook.com/sosland/sw/2012_11_01
https://www.nxtbook.com/sosland/sw/2012_08_01
https://www.nxtbook.com/sosland/sw/2012_05_01
https://www.nxtbook.com/sosland/sw/2012_02_01
https://www.nxtbook.com/sosland/sw/2011_11_01
https://www.nxtbook.com/sosland/sw/2011_08_01
https://www.nxtbook.com/sosland/sw/2011_05_01
https://www.nxtbook.com/sosland/sw/2011_02_01
https://www.nxtbook.com/sosland/sw/2010_11_01
https://www.nxtbook.com/sosland/sw/2010_08_01
https://www.nxtbook.com/sosland/sw/2010_05_01
https://www.nxtbook.com/sosland/sw/2010_02_01
https://www.nxtbook.com/sosland/sw/2009_11_01
https://www.nxtbook.com/sosland/sw/2009_08_01
https://www.nxtbook.com/sosland/sw/2009_05_01
https://www.nxtbook.com/sosland/sw/2009_02_01
https://www.nxtbook.com/sosland/sw/2008_12_01
https://www.nxtbook.com/sosland/sw/2008_10_01
https://www.nxtbook.com/sosland/sw/2008_08_01
https://www.nxtbook.com/sosland/sw/2008_04_01
https://www.nxtbookmedia.com