Snack World - May 2016 - (Page 8)
NEWS
New SNAC International name
recognizes evolving industry
It's no secret that snacking - and the snack food industry - have evolved since the Snack Food Association was founded in 1937. Snacking is an increasingly
important part of day-to-day life, and food manufacturers are offering new choices to consumers looking
for quick, diverse options that fit their busy lifestyles.
Because of this, the association recently announced
a new name and identity as SNAC International to
reflect the changing marketplace.
"The snack food industry is changing, and our association is leading the way," said SNAC International
President & CEO Tom Dempsey. "This update reflects
the ever-broadening snack category in the marketplace, which includes both classic snack products
such as potato chips, pretzels and popcorn, along
with better-for-you options like bars, nuts and dried
fruit snacks."
The SNAC International brand was approved by
the association's Board of Directors at the SNAXPO
annual meeting March 21 in Houston, TX. "When I
took the gavel and became chairman, I challenged
the organization to think of ourselves differently," said
Dan Morgan, outgoing SFA chairman and president,
BFY Holdings, Inc. "We need to evolve, and that's
exactly what's happening in the industry: portability,
convenience, transparency, nutrition."
This isn't the first time that the association has
8
Snack World
May 2016
www.sfa.org
adapted to changing times. It began as the Potato
Chip Institute in 1937, later became the Potato Chip
Institute International, then the Potato Chip Snack
Food Association, and finally the Snack Food Association. The SNAC International name and logo looks to
the future, reaffirming the organization's status as the
premier advocate for the snack food industry.
The new tagline reads "Snacking. Nutrition.
Convenience." It conveys the three key tenants of its
members' brands and represents the evolution of
today's consumer, who is interested in both convenient, healthier options as well as traditional snack
products. "International" recognizes the organization's evolving role in serving current and prospective snack maker members who do business in other
countries or are seeking to expand to the global
market.
SNAC International is the international trade association of the snack food industry, representing
more than 400 snack manufacturers and suppliers
worldwide. The association's mission is to create resources that fuel and reinforce value for its members
by offering services and relationship building forums
for members in support of industry growth and
dynamic relevance. SNAC International accomplishes
its mission through the three pillars of government
relations, education and networking access.
*
http://www.sfa.org
Table of Contents for the Digital Edition of Snack World - May 2016
Snack World - May 2016
Table of Contents
LETTER FROM SNAC INTERNATIONAL - SNAC International is Indispensable
NEWS - New SNAC International name recognizes evolving industry
SUPPLIER INSIGHT - Networking Is Key
2016 STATE OF THE INDUSTRY REPORT - At Front and Center Stage
Kudos to the Cast
Indulge and Excite
Maximizing Health, Innovating Style
Delivering on Innovation
Healthy Halo, Devilishly Delicous
Healthy Versatility
Flavor Innovation Going Nuts
The Cheese Alternative
Gone Gourmet
Flaming Hot, Protein-Packed
The Skinny on Popcorn
Keep it Fresh
BUSINESS MEMBER PROFILE - Innovation, New Ventures Continue
ASSOCIATE MEMBER PROFILE - Flexible to the Core
CHAIRMAN PROFILE - New Logo, New Leadership
SNAXPO - Staying Ahead of the Game
PRODUCTS & SERVICES
AD INDEX
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