Snac World - August 2016 - (Page 20)

B&G Foods: Innovating to Exceed Changing Consumer Needs BY KERRY LYNCH A t first glance, B&G Foods might not seem like a household name, but look again. You can probably find one of its many brands, such as Green Giant, Pirate's Booty, Ortega, Mrs. Dash, Cream of Wheat, New York Style or TrueNorth, in your kitchen. B&G Foods continues to diversify its offerings by acquiring established brands and rejuvenating them. The company has used this model to grow exponentially since 1996, acquiring more than 45 brands so far. The company remains nimble and 20 SNAC World August 2016 www.snacintl.org innovative in order to take on new challenges while managing a portfolio of well-known and well-loved brands, some of which have been in business for more than 120 years. B&G Foods traces its roots back to 1889, with its namesake brand originating from two families, Bloch & Guggenheimer, who sold pickles, relish and other condiments in New York City. In 1996, B&G Foods was formed by an investment group who acquired the Bloch & Guggenheimer, Burns & Ricker and New York Style brands. A publicly traded company since 2004, B&G Foods is headquartered in Parsippany, NJ, and employs about 2,000 people at its manufacturing facilities, sales offices and other locations in the US, Canada and Mexico. Erin Lifeso, vice-president of marketing, helps drive innovation to meet customer and consumer needs within the company's snacks portfolio. "We pride ourselves on being able to act like entrepreneurs within our businesses, which promotes a close-knit, collaborative environment," Ms. Lifeso said. "We strive to bring the food we love and the brands we care about to our customers and consumers as best as we possibly can." In her role, Ms. Lifeso manages the snacks portfolio to drive sales growth through marketing and brand development. She has been with the company since 2015 and focuses on B&G Foods' snack brands, including Pirate's Booty, Tings, Smart Puffs, New York Style, TrueNorth, Old London, JJ Flats, New York Flatbreads http://www.snacintl.org

Table of Contents for the Digital Edition of Snac World - August 2016

Snac World - August 2016
Table of Contents
LETTER FROM SFA - SNAC International Leading the Way
GMO Free: Supplier’s Perspective
News - Reasons millennials find snacking fulfilling
Consumers willing to pay extra for quality ingredients
GOVERNMENT AFFAIRS - Policy Outlook
LEGISLATIVE SUMMIT - Legislative Summit Brings Industry’s Voice to DC
BUSINESS MEMBER PROFILE - B&G Foods
ASSOCIATE MEMBER PROFILE - Leading with Innovation
CONVENIENCE STORE TRENDS - Victory in Variety
NEW SNACKS
PRODUCTS & SERVICES

Snac World - August 2016