Snac World - May 2017 - 14
STATE OF THE INDUSTRY
"Millennials tend to be open
to new, fun trending 'fashion
flavors' which are a way to
bring them to a brand, but
they are less comfortable
with big business due in part
to sagging economy, layoffs,
and a lack of trust,"
Kelly McGolrick, Shearer's Snacks
Snyder's-Lance embraced the healthier inclusion
trend introducing better-for-you options, like Lance
Gluten-Free Snack Crackers; Cape Cod Infused Oil
Kettle Cooked Potato Chips; and Snack Factory Veggie
Sticks. Snyder's of Hanover recently introduced Wholey
Cheese! Crackers.
"Each year, our team keeps putting out some
amazing innovation that is not only on-trend, but
also on-strategy for our retail partners," Mr. Troni said.
"Leveraging the brand's century old legacy of high
quality snacks, Wholey Cheese! is a light and crispy
cracker made with real cheese. Gluten-free and peanut-free, it strikes the perfect balance of real cheese
taste and a light indulgent snack."
14
SNAC World
May 2017 www.snacintl.org
Snyder's-Lance recently acquired Emerald Nuts,
Pop Secret Popcorn, and Kettle Brand Potato Chips,
and in late 2016 and early 2017, these brands also
rolled out some new innovations.
"These brands were a great addition to our family,
and they all bring strong snacking credentials that
complement our overall portfolio and strategy," Mr.
Troni said.
Over the years, low carb and other health trends have
come and gone, but what has never changed is that
people will keep eating what they think tastes good.
"The bottom line is that consumers are tired of betterfor-you products that taste bad and will not stay loyal
to a brand that doesn't deliver on great taste," said Mark
Singleton, vice-president of sales and marketing, Rudolph Foods, Lima, OH. "Kettle chips started this trend
providing a delicious chip with unique flavors using
premium ingredients. At Rudolph, we will only innovate
with our products if the outcome is a consistently tasty
snack. We are not trying to change who we are, but
we are listening to our customers. They are looking for
brands they can trust, and we want to give them a great
eating experience."
Efforts with social media and strategic packaging
that impart product information simply and clearly
will enhance communication with customers. Consumers are more informed than ever and they want
to know what they are eating, what ingredients are
included, who is selling it and why they should buy it.
"Millennials tend to be open to new, fun trending
'fashion flavors' which are a way to bring them to a
brand, but they are less comfortable with big business due in part to sagging economy, layoffs, and a
lack of trust," Ms. McGolrick said. "They like to support
the 'little guy.' The smaller start-up companies also
tend to offer better-for-you alternatives that are less
processed, fresher and closer to home."
The good news for bigger producers is that 67% of
better-for-you snackers say they trust the quality of
snacks produced by mainstream companies as much as
specialty brands. In addition, 69% trust the level of quality of specialty brands even after they have been acquired
by larger companies, according to Mintel's "Better For You
Snacks" report. Opportunities still abound.
"Every week we in the snack industry make millions
of people smile for just a couple of bucks," Mr. Singleton said. "It's a great opportunity."
*
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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