Snac World - May 2017 - 17
Top Potato Chips Brands
Dollar sales
($mil)
%Change
5,755.7
1.1%
2,579.3
1.0%
1,240.4
1.3%
1,701.9
0.2%
703.1
-0.4%
366.3
-0.2%
Ruffles
549.1
4.4%
215.6
6.7%
102.7
3.8%
Pringles
548.0
2.3%
354.5
1.9%
125.1
1.8%
Wavy Lay's
510.6
-4.8%
182.5
-6.2%
116.6
-4.4%
Private Label
451.6
5.2%
253.5
8.3%
143.0
9.9%
Lay's Kettle Cooked
294.9
-0.5%
110.2
-1.3%
52.8
-0.7%
Cape Cod
231.0
10.0%
75.6
10.8%
40.0
10.2%
Utz
194.3
0.8%
99.8
-2.0%
44.4
0.6%
Kettle
164.1
3.3%
61.5
4.3%
30.4
3.9%
Baked Lay's
79.4
-5.4%
27.5
-6.2%
10.5
-5.3%
Lay's Stax
77.2
1.9%
65.8
-0.3%
23.0
-0.5%
Pringles Snack Stacks
64.2
13.3%
13.7
12.7%
7.4
15.8%
Baked Ruffles
60.4
1.1%
20.5
0.8%
8.0
1.0%
Herr's
60.1
-9.6%
27.7
-12.3%
14.1
-9.8%
Wise
59.9
-8.7%
32.8
-11.3%
13.9
-9.0%
Golden Flake
38.3
-0.8%
27.6
6.8%
7.5
1.1%
Boulder Canyon
35.5
-0.5%
10.6
8.4%
7.3
0.8%
Munchos
33.9
-7.6%
18.7
-7.8%
4.7
-7.5%
Wise Ridgies
32.1
-12.2%
20.4
-14.2%
8.0
-12.5%
Pop Chips
29.8
-17.3%
12.2
-14.0%
2.7
-17.6%
Utz Kettle Classics
27.7
-1.8%
10.6
1.0%
5.1
-0.9%
Old Dutch
23.2
-11.7%
7.7
-10.6%
5.3
-7.3%
Better Made Special
21.4
1.2%
9.9
1.9%
5.4
-1.4%
Ruffles Sabritas
19.6
34.8%
12.9
19.2%
3.3
52.5%
Ruffles Reduced Fat
17.8
2,042.5%
5.6
2,292.7%
3.0
2,292.6%
Martin's
16.5
-2.7%
6.3
-2.3%
3.9
-4.3%
Snyder of Berlin
15.6
-13.6%
6.7
-15.1%
3.7
-14.2%
Jays
15.5
10.4%
7.7
11.9%
3.4
8.4%
Terra
15.1
8.3%
4.6
9.6%
1.7
8.5%
Product
Potato Chips
Lay's
Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.
available in Teriyaki Ginger, Roasted Jalapeno and
Himalayan Pink Salt varieties.
Premium snacks like kettle-cooked or lattice cut and
those made with healthy oils, simple ingredients and
unique gourmet flavors appeal to older demographics with higher income and more adventurous tastes.
Consumers are migrating to kettle-cooked varieties due
to the unique texture and the specialty aspect of the
small-batch process.
Unit Sales
(mil)
%Change
Volume Sales
(mil lb)
%Change
"Demand for kettle potato chips seems to be
driven by consumers' desire for a more authentic
homemade-style product," Mr. Clark said.
JimmyAsh, Bakersfield, CA, kept an eye on industry
trends and listened to consumers when creating its Go
Free potato chips. Go Free eliminates or reduces the need
for oils or fat while producing a potato chip but still features all the taste and crunch of the leading varieties.
"We don't see better-for-you as a niche but rather a
much broader approach where we are transforming
mainstream products and making them healthier,"
www.snacintl.org May 2017
SNAC World
17
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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