Snac World - May 2017 - 31
Top Crackers With Fillings Brands
Product
Crackers with Filling
Dollar sales
($mil)
%Change
Unit Sales
(mil)
%Change
Volume Sales
(mil lb)
%Change
885.0
-0.2%
397.3
-1.3%
235.8
2.5%
Austin
115.0
-3.3%
54.7
-0.5%
40.8
-11.1%
Nabisco Ritz
107.1
19.1%
39.2
22.5%
26.9
20.1%
Lance ToastChee
Ferrero Nutella & Go
Keebler
85.9
69.8
62.5
18.2%
-0.1%
-4.7%
35.4
40.5
25.7
17.4%
1.1%
-5.8%
32.4
6.2
17.1
24.2%
9.0%
-5.9%
Lance Captain's Wafers
52.0
-6.7%
23.7
-4.6%
15.1
-4.3%
Nabisco Ritz Bits
49.8
-2.5%
18.0
-2.6%
10.1
-3.9%
Lance Toasty
47.1
24.5%
19.8
19.7%
16.4
33.6%
Private Label
46.2
-4.2%
28.0
-2.2%
12.3
-0.3%
Munchies
40.4
-11.1%
26.8
-8.7%
12.8
-14.4%
All Lance Products
36.4
-2.2%
9.1
-17.1%
12.2
3.2%
Handi Snacks Ritz
24.2
-11.4%
6.9
-8.3%
3.9
-12.0%
Lance
21.5
35.4%
6.9
30.5%
4.4
18.4%
Keebler Club
15.8
7.4%
6.8
5.0%
4.3
3.0%
Sunshine Cheez It
13.5
NA
4.2
NA
2.9
NA
Cracker Sales Across Major Categories
Product
All Other Crackers
Dollar sales
($mil)
%Change
Unit Sales
(mil)
%Change
Volume Sales
(mil lb)
%Change
5,052.2
0.6%
1,801.2
-0.9%
1,179.4
0.3%
Crackers With Fillings
885.0
-0.2%
397.3
-1.3%
235.8
2.5%
Saltine Crackers
490.0
-4.3%
231.2
-3.0%
227.0
-2.9%
441.9
-1.3%
151.2
-2.2%
134.5
-1.3%
6,914.9
0.1%
2,597.8
-1.2%
1,788.6
0.1%
Graham Crackers
Cracker Category Total
Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.
organic. The Snack Factory Pretzel Crisps Organic
Original are also Non-GMO Project verified.
"There is definitely a move for snackers to be looking
for new, but basic ingredients," said Cara Figgins,
vice-president, Partners, A Tasteful Choice Company,
Kent, WA.
Better-for-you trends are increasing dollar sales of
Partners cracker products, which are up by 16.6%,
according to IRI.
Partners produces its own line of crackers and was
founded on the idea that "real food matters." Marian
Harris, founder and president, named the business
Partners because the crackers were a perfect "partner"
for any food, "from peanut butter to pâté."
"We have never wavered from our dedication to
using wholesome, honest ingredients. When we
can't find what we want, we make it ourselves," Ms.
Figgins said.
"This desire to stay true to our mission makes us
creative and resourceful," she added. "We believe that
there are no shortcuts, and our products taste better
because of it."
Partners targets "food conscious" consumers among
all demographics who care about what they eat and
think about what goes in their bodies.
As consumers snack more throughout the day,
better-for-you options will continue to be a major factor
in their purchasing decisions.
*
www.snacintl.org May 2017
SNAC World
31
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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