Snac World - May 2017 - 33

Pressed by KIND bars are dairy-free and vegan and a
good source of fiber. KIND Breakfast Protein, a sub-line
of the original KIND Breakfast, capitalizes on breakfast
evolving as a popular snacking occasion. This line contains 8 g protein, which is 10% of the recommended
total daily value. The bars also feature 4 g fiber.
Kellogg's Special K is expanding its line of portable
snacks with its new Special K Nourish and Protein
Snack Bites. The Special K Snack Bites are a "poppable" version of the bars that are already popular with
female consumers. Special K Nourish and Protein
Snack Bites include ingredients such as crunchy
pistachios and almonds, quinoa and rich dark choco-

late. Special K Protein Bites contain up to 9 g protein
per serving.
"We continue to hear from women that they want
more snack options that are portable but don't sacrifice
taste or nutrition," said Matt Lindsay, senior director of
brand marketing, Kellogg's Wholesome Snacks, Battle
Creek, MI, in a company press release.
Special K Nourish Bites are offered in savory Dark
Chocolate Pistachio and sweet Blueberry Almond Quinoa flavors. Flavor profiles for the Special K Protein Bites
include Peanut Butter Chocolate and Caramel Nut.
No matter the occassion, bars have established themselves as a nutritious go-to snack.
*

Top Granola Bar Brands
Product
Granola Bars

Dollar sales
($mil)

%Change

Unit Sales
(mil)

%Change

Volume Sales
(mil lb)

%Change

1,578.0

-1.5%

500.7

-2.9%

322.6

1.2%

Nature Valley

370.7

4.4%

99.0

2.5%

84.5

8.9%

Nature Valley Sweet & Salty Nut

246.1

2.0%

72.8

2.0%

48.6

7.0%

Quaker Chewy

225.5

-1.5%

69.5

-4.3%

51.2

1.0%

Private Label

150.6

0.6%

65.5

1.5%

38.5

2.6%

Sunbelt Bakery

89.0

3.5%

37.6

2.6%

24.7

2.6%

KIND Healthy Grains

86.8

-3.5%

26.8

-4.7%

10.4

-4.7%

Quaker Chewy Dipps

82.5

-9.0%

25.9

-11.5%

18.4

-8.4%

Kashi

67.5

-29.5%

19.9

-28.2%

10.2

-29.2%

Atkins

40.8

22.7%

5.0

19.7%

2.9

24.2%

Cascadian Farm Organic

33.6

-8.1%

9.1

-5.9%

5.0

-8.1%

Top Breakfast Snack Bar Brands
Product
Breakfast Snack Bars

Dollar sales
($mil)

%Change

Unit Sales
(mil)

%Change

Volume Sales
(mil lb)

%Change

1,082.6

1.2%

403.1

2.3%

188.9

0.5%

Kellogg's Rice Krispies Treats

205.3

5.3%

67.1

-1.6%

41.0

4.6%

Kellogg's Nutri Grain Bars

190.0

2.3%

56.4

1.7%

47.2

0.3%

Larabar

123.0

52.5%

68.5

42.2%

12.0

56.3%

Private Label

93.7

-6.6%

43.8

-7.5%

26.5

-4.1%

Kellogg's Special K Pastry Crisps

70.2

-17.1%

23.7

-18.8%

7.5

-16.2%

Kellogg's Special K Bar

60.6

-25.8%

20.7

-25.6%

7.4

-25.9%

Nature Valley

49.0

-38.8%

16.3

-32.8%

7.2

-35.5%

KIND

31.3

553.1%

9.7

543.5%

4.3

543.0%

Quaker

23.6

694.8%

8.6

1,723.1%

3.8

281.5%

Skippy

20.5

350.5%

6.5

339.0%

2.3

320.0%

Atkins Day Break

20.4

-12.7%

3.3

-13.0%

1.3

-13.2%

Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.

www.snacintl.org May 2017

SNAC World

33


http://www.snacintl.org

Table of Contents for the Digital Edition of Snac World - May 2017

Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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