Snac World - May 2017 - 41
The Other Meat Snack
T
here has been a recent rise in small-batch
producers entering the pork rind market using
premium pork, healthier oils and interesting
flavors. Consumers, some trying the snack for the first
time, are attracted by the improved health aspects,
usage of quality ingredients and new flavor profiles.
Mark Singleton, vice-president of sales and marketing, Rudolph Foods, said the Lima, OH-based company has attended sampling events where customers
who have heard about pork rinds as a healthier, protein packed snack option want to try new products.
"For decades, we in the pork rind category have been
waiting for consumers to discover 'the other meat
snack,' " Mr. Singleton said.
While beef jerky supplies a high-protein, option,
pork rinds offer a "crunchy" meat snack, and you can't
dip jerky. In addition, pork rinds naturally come with
high protein and clean labels. Historically speaking,
pork rinds have appealed to male customers in the
c-store venues. But that is changing, quickly.
"Currently, the pork rind is a vibrant category," said
Hector Guerra, vice-president of sales, Evans Food,
Chicago. "Evans pork rinds are bringing even more
excitement to the salty snack aisle because we understand our consumers and how important the pork
rinds are for family and friend's gatherings."
Evans Food just launched Mac's Party Size bag of
pork rinds and are seeing good traction with the
product, Mr. Guerra said.
Hot and spicy flavors are still pushing incremental
sales for pork rinds. Evans Food responded with two
new flavors for its Mac's brand, including Mac's Spicy
Buffalo and Mac's Caliente pork rinds.
Rudolph Foods, Lima, OH, introduced its Southern
Recipe Small Batch Pork Rinds made with 30 to 40%
less salt, and the company is seeing increased consumption by women and millennials.
"At the 2017 Natural Products Expo West, I was
amazed at the number of female consumers lined
up to try pork rinds," Mr. Singleton said. "Who would
have thought that by eliminating MSG, experimenting with new oils and innovating with flavor combinations pork rinds would be a hot trend."
Rudolph's small-batch pork rinds have no artificial
colors, and they are fried in sunflower oil. Korean
Kimchee Barbecue, Pineapple Ancho, Sea Salt and
Cracked Pepper, and Spicy Dill Pickle offer flavor
profiles to attract new customers.
"We are experimenting with new flavors for our
Small Batch brand that no one has seen before for pork
rinds, and these are resonating with consumers, especially millennials who are willing to try new things and
experience new foods," Mr. Singleton said. "Healthy
dips like hummus, guacamole and salsa enhance the
unique flavors of our Small Batch pork rinds."
Younger consumers will typically try new foods,
but they only stay with a product if it delivers what
they seek and tastes good. While healthy attributes
www.snacintl.org May 2017
SNAC World
41
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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