Snac World - May 2017 - 42
STATE OF THE INDUSTRY
Top Pork Rinds Brands
Product
Dollar sales
($mil)
Pork Rinds
%Change
221.9
3.2%
Unit Sales
(mil)
%Change
126.8
3.5%
Volume Sales
(mil lb)
%Change
29.1
2.3%
Mac's
51.2
53.4%
32.3
45.5%
8.1
57.6%
Baken-ets
48.8
-5.6%
25.5
-5.7%
5.0
-11.8%
Golden Flake
26.1
7.4%
14.9
6.0%
3.2
7.5%
Private Label
13.0
4.3%
7.6
5.4%
2.1
5.6%
Utz
10.3
30.0%
2.9
33.5%
1.5
26.5%
5.2
-10.1%
2.2
-12.6%
0.5
-12.1%
Mission
Hog's Heaven
3.7
9.3%
3.0
15.7%
0.6
15.6%
Guerrero
3.7
-38.5%
1.3
-33.8%
0.4
-41.3%
Turkey Creek Snacks
3.5
1.7%
3.1
0.6%
0.6
0.0%
Mambi
2.8
5.7%
1.1
17.1%
0.3
10.5%
Lowrey's Bacon Curls
2.7
-17.6%
2.7
-16.8%
0.3
-16.8%
Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.
attract new consumers, adventurous flavors and great
taste keep them coming back.
Evans Food is launching its new Mac's Chorizo this
year. "Our Mac's Chorizo flavor was inspired from the
roots of our company providing our customers with
something different, a 'meaty and spicy' flavor, and
our consumer panel described 'a crunchy snack with
irresistible flavor,' " Mr. Guerra said.
Pork rinds also satisfy those consumers dedicated
to paleo and low-carb diets. Rudolph Foods has more
than 90 recipes on its website to demonstrate how to
use pork rinds as an ingredient, including pizza crusts
and breading for fish and chicken.
"Pork rinds also enjoy appealing free-from claims as
they are carb- and gluten-free," said Kelly McGolrick,
vice-president of category management and customer
marketing, Shearer's Snacks, Massillon, OH.
Mr. Guerra noted tremendous growth for cracklin'
items from 1.75- to 3.5-oz bags with double-digit
growth in convenience and multi-outlet sales reports in
the last 52 weeks ending Feb. 19, 2017, according to IRI.
Consumers' fascination with food functionality is
the key to meeting trends for snacking occasions.
Rudolph Foods has broadcast pork rinds' functionality on its website. Messaging on packaging has also
made a difference.
"For years, we offered pork rinds in a clear bag, but
consumers want the best packaging for their foods
to keep it fresh and impart information about what's
42
SNAC World
May 2017 www.snacintl.org
in their food, why it's good for them, and the story
behind the company that makes it. We've listened to
the customer, and we want to give them what they
want," Mr. Singleton said.
No matter the category, listening to consumers is
key. And right now, the pork rind market is making
plenty of noise for more.
*
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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