Snac World - May 2017 - 45

Top Popcorn Brands
Product
RTE Popcorn/Caramel Corn

Dollar sales
($mil)

%Change

Unit Sales
(mil)

%Change

Volume Sales
(mil lb)

%Change

1,049.6

16.9%

380.9

13.3%

159.2

12.9%

Smartfood

235.2

42.1%

87.5

38.1%

36.0

40.7%

SkinnyPop

217.7

18.7%

58.5

20.0%

20.5

19.6%

Angies Boom Chicka Pop

67.6

24.4%

21.4

28.0%

7.5

27.4%

Private Label

62.2

36.0%

30.7

32.0%

11.6

28.3%

Smartfood Delight

59.5

54.6%

18.9

57.4%

6.9

53.1%

Popcorn Indiana

50.0

3.3%

14.2

0.5%

7.9

1.7%

Crunch N Munch

27.2

-9.3%

20.7

-9.2%

8.1

-12.3%

Cracker Jack

25.1

-7.9%

17.2

-3.7%

5.3

-12.9%

Wise

19.0

2.1%

10.1

-2.5%

3.5

-2.3%

G H Cretors

18.7

29.5%

5.3

29.5%

3.2

25.2%

Gourmet Select

15.9

25.5%

3.3

30.3%

3.7

30.1%

Jay's Oke Doke

13.2

-1.4%

5.2

-2.4%

2.3

0.8%

Annie's Homegrown Organic

13.2

11,295.3%

2.0

12,702.5%

1.7

12,289.7%

Werther's Original

10.6

18.6%

3.3

0.2%

1.2

24.2%

Signature Brands

10.3

-31.9%

2.2

-29.5%

3.2

-28.4%

Popcornopolis

9.6

-5.6%

1.8

-15.4%

1.0

-5.5%

Orville Redenbacher's Poppycock

9.6

-25.6%

2.7

-31.7%

1.3

-31.1%

Utz

9.5

-2.5%

6.2

-1.1%

2.0

-4.3%

Cape Cod Seaside Pop

9.5

39.6%

3.3

45.9%

0.9

51.2%

Chester's

9.0

0.1%

7.8

5.0%

1.2

0.8%

Old Dutch

6.0

-10.0%

2.4

-11.1%

1.0

-10.4%

Source: IRI
Total US Multi-outlet
52 Weeks Ending 02-19-17
Note: Many companies may have multiple brand listings in the IRI data.

Recently, Saratoga Chips, Saratoga Springs, NY,
launched a line of organic ready- to-eat popcorn called
OrganicPop.
"I believe consumers are so busy now, that they are
looking for fast, convenient meal replacements, and
I think many manufacturers are developing products
with a more complete nutritional profile," said Danny
Jameson, vice-president, operations. "We see consumer
interest in clean, healthy eating on the rise, and our
OrganicPop line is uniquely positioned to meet that
growing demand."
OrganicPop is organic, gluten-free and non-GMO and
offers unique flavor options including Heartland Cheddar, Farmhouse Butter, Roasted Garlic and Kale, and a
kettle corn variety called Ancient Grain.
"Our Ancient Grain OrganicPop popcorn has tiny
quinoa, amaranth and chia seeds stuck to the kettle
corn," Mr. Jameson said. "It delivers extra protein and

fiber to provide a well-rounded, healthier snack option
to traditional popcorn or chips."
Healthy alternatives extend beyond ingredients to
the production process. Snak King's brands are primarily
"hot air" popcorn, but it does a "wet pop" kettle corn
that is popular with customers. "The corn is fried, like
movie theater popcorn, in organic and conventional
oils. Sugar is added and sizzles on the hot kernels and
caramelizes as the corn pops," said Joe Papiri, vicepresident of sales and marketing, Snak King Corp., City
of Industry, CA.
Saratoga Chips made a concerted effort to move key
nutritional attributes to the front of its packaging. This
allows consumers looking for healthy, fresh and local
ingredients to quickly see them and make an informed
decision about what they are buying as a snack.
"We believe that the interest in locally sourced products continues to grow as does the entire ready-to-eat
popcorn industry," Mr. Jameson said.
Popcorns continues to produce a big bang for its
buck by adding nutritional value and flavors.
*

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