Snac World - August 2017 - 22
BETTER-FOR-YOU TRENDS
A
New
Era
The better-for-you snacking trend spans
generations and has a promising future.
BY NICO ROESLER
T
he healthy snacking market continues to
grow, thanks to advances in vegetable and
fruit ingredient quality, protein additions,
healthy indulgence and more. Each of these is aimed
at delivering great-tasting alternatives to traditional
snacks in a way that fits consumers' on-the-go lifestyle
and makes nutrition a simple choice.
The better-for-you (BFY) trend appears to have
considerable staying power. The consumer landscape is
changing as younger generations like millennials transition to heads of households and increase their spending
power. But this trend is not just limited to millennials;
baby boomers and others are also more aware of the
foods they consume.
A national study from Amplify Snack Brands, Austin,
TX, conducted with the Center for Generational Kinetics, found that 55% of millennials ate at least three BFY
snacks in the past week, and 89% are consuming BFY
snacks at least once a month. The demand for BFY options spans income levels as well. Those who make less
than $75,000 per year are just as willing to pay more for
22
SNAC World August 2017
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healthier snacks as those who make more than $75,000.
Baby boomers have also been making their mark on the
BFY trend. A 2016 study by The NPD Group found that
baby boomers eat ready-to-eat (RTE) snacks 20% more
often than millennials and are swapping in BFY snacks
in lieu of meals.
Pamela Finer, director of marketing, Amplify Snack
Brands, said more people are unwilling to compromise on taste or nutrition in today's market. "Betterfor-you snacking as a whole has really moved from
trend to mainstream, and it's unlikely we'll see that
change," she said. "If anything, we expect the demand for greater transparency in ingredients and the
expectation of great-tasting products to continue to
grow, particularly as millennials are instilling these
beliefs in their kids."
CLEAN AND CLEAR
Transparency in everything from ingredient sourcing to
company culture is something many snack manufacturers are seeing as a key driver in today's market. Accord-
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Table of Contents for the Digital Edition of Snac World - August 2017
SNAC WORLD - August 2017
CONTENTS
LETTER FROM SNAC INTERNATIONAL -- Building Knowledge, Building Trust
NEW MEMBER UPDATE -- SNAC International Welcomes New Members
SNAC ON THE HILL -- Legislative Engagement
LEGISLATIVE SUMMIT -- Taking Center Stage
41st Annual SNAC International | EXECUTIVE LEADERSHIP FORUM -- THE CONNECTED CONSUMER
BUSINESS MEMBER PROFILE -- A Snack Rebellion
ASSOCIATE MEMBER PROFILE -- Feeding Human Progress
BETTER-FOR-YOU TRENDS -- A New Era
BFY Snack Showcase
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - August 2017 - SNAC WORLD - August 2017
Snac World - August 2017 - 2
Snac World - August 2017 - 3
Snac World - August 2017 - 4
Snac World - August 2017 - CONTENTS
Snac World - August 2017 - LETTER FROM SNAC INTERNATIONAL -- Building Knowledge, Building Trust
Snac World - August 2017 - NEW MEMBER UPDATE -- SNAC International Welcomes New Members
Snac World - August 2017 - SNAC ON THE HILL -- Legislative Engagement
Snac World - August 2017 - 9
Snac World - August 2017 - 10
Snac World - August 2017 - 11
Snac World - August 2017 - LEGISLATIVE SUMMIT -- Taking Center Stage
Snac World - August 2017 - 13
Snac World - August 2017 - 14
Snac World - August 2017 - 15
Snac World - August 2017 - 41st Annual SNAC International | EXECUTIVE LEADERSHIP FORUM -- THE CONNECTED CONSUMER
Snac World - August 2017 - 17
Snac World - August 2017 - BUSINESS MEMBER PROFILE -- A Snack Rebellion
Snac World - August 2017 - 19
Snac World - August 2017 - ASSOCIATE MEMBER PROFILE -- Feeding Human Progress
Snac World - August 2017 - 21
Snac World - August 2017 - BETTER-FOR-YOU TRENDS -- A New Era
Snac World - August 2017 - 23
Snac World - August 2017 - BFY Snack Showcase
Snac World - August 2017 - 25
Snac World - August 2017 - NEW SNACKS
Snac World - August 2017 - 27
Snac World - August 2017 - 28
Snac World - August 2017 - PRODUCTS & SERVICES
Snac World - August 2017 - 30
Snac World - August 2017 - AD INDEX
Snac World - August 2017 - 32
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