Snac World -- State of the Industry 2019 - 19

STARTUPS

"When we pinpoint a category we like,
we look for the next half-step innovation
that consumers are looking for."
Julia Stamberger, Spinning Wheel Brands
the omnichannel, rather than just
instore vs. e-commerce.
For Spinning Wheel Brands,
the first step for all new brands
involves launching them on
Amazon. Ms. Stamberger said
this instantly gives a brand direct-to-consumer distribution
channel. Since 2018, however,
retailers have focused on taking
back that e-commerce revenue
through methods like click-andcollect shopping. Because of
this, Ms. Stamberger said the
speed to shelf for new brands
has slowed from four or six
months to more than a year.
"That's a lot of time in the startup world," Ms. Stamberger said.
She also explained how
Amazon is a much more challenging channel than it might
seem on the outside. Algorithms
and other strategies drive people
to discover a brand. She said
this discovery process is difficult,
and there are not a lot of ways
to get visibility inside Amazon.
"This has made it much more
challenging to pilot a brand,"
Ms. Stamberger said. "Things
like the ability to harness social
media and build that brand are
expensive, difficult and time-consuming. You have to know what
you're doing and really focus on
that. It's very different than it was
five or 10 years ago.
"It's an interesting time, and
that doesn't mean the opportunities aren't there," she added.
"It just means there's a new
path emerging, and it's not quite
formed yet."
- Nico Roesler

STATE OF THE INDUSTRY



http://www.lengdor.com/en/?utm_source=Snac%20World&utm_medium=Advert&utm_campaign=BRANDING%20MARCA

Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2024
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2023
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2022
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2021
https://www.nxtbook.com/sosland/sw/2020_08_01
https://www.nxtbook.com/sosland/sw/2020_02_01
https://www.nxtbook.com/sosland/sw/2019_08_01
https://www.nxtbook.com/sosland/sw/2019_02_01
https://www.nxtbook.com/sosland/sw/2018_08_01
https://www.nxtbook.com/sosland/sw/2018_02_01
https://www.nxtbook.com/sosland/sw/2017_11_01
https://www.nxtbook.com/sosland/sw/2017_08_01
https://www.nxtbook.com/sosland/sw/2017_05_01
https://www.nxtbook.com/sosland/sw/2017_02_01
https://www.nxtbook.com/sosland/sw/2016_11_01
https://www.nxtbook.com/sosland/sw/2016_08_01
https://www.nxtbook.com/sosland/sw/2016_05_01
https://www.nxtbook.com/sosland/sw/2016_02_01
https://www.nxtbook.com/sosland/sw/2015_11_01
https://www.nxtbook.com/sosland/sw/2015_08_01
https://www.nxtbook.com/sosland/sw/2015_05_01
https://www.nxtbook.com/sosland/sw/2015_02_01
https://www.nxtbook.com/sosland/sw/2014_11_01
https://www.nxtbook.com/sosland/sw/2014_08_01
https://www.nxtbook.com/sosland/sw/2014_05_01
https://www.nxtbook.com/sosland/sw/2014_02_01
https://www.nxtbook.com/sosland/sw/2013_11_01
https://www.nxtbook.com/sosland/sw/2013_08_01
https://www.nxtbook.com/sosland/sw/2013_05_01
https://www.nxtbook.com/sosland/sw/2013_02_01
https://www.nxtbook.com/sosland/sw/2012_11_01
https://www.nxtbook.com/sosland/sw/2012_08_01
https://www.nxtbook.com/sosland/sw/2012_05_01
https://www.nxtbook.com/sosland/sw/2012_02_01
https://www.nxtbook.com/sosland/sw/2011_11_01
https://www.nxtbook.com/sosland/sw/2011_08_01
https://www.nxtbook.com/sosland/sw/2011_05_01
https://www.nxtbook.com/sosland/sw/2011_02_01
https://www.nxtbook.com/sosland/sw/2010_11_01
https://www.nxtbook.com/sosland/sw/2010_08_01
https://www.nxtbook.com/sosland/sw/2010_05_01
https://www.nxtbook.com/sosland/sw/2010_02_01
https://www.nxtbook.com/sosland/sw/2009_11_01
https://www.nxtbook.com/sosland/sw/2009_08_01
https://www.nxtbook.com/sosland/sw/2009_05_01
https://www.nxtbook.com/sosland/sw/2009_02_01
https://www.nxtbook.com/sosland/sw/2008_12_01
https://www.nxtbook.com/sosland/sw/2008_10_01
https://www.nxtbook.com/sosland/sw/2008_08_01
https://www.nxtbook.com/sosland/sw/2008_04_01
https://www.nxtbookmedia.com