Snac World -- State of the Industry 2019 - 32

PRETZELS

STATE OF THE INDUSTRY

HORIZON
of Opportunity

W

While pretzels have no
not seen significant growth, the
almost $1 billion in sales in the US
category earned alm
almo
52 weeks ending June 16,
snack market for the 5
IRI.
2019,
019, according to IR
shown significant increases in
Some brands hav
have sh
sales. For example, Unique Pretzels, Reading, PA, grew
14.9%, and its Unique Splits line reported 12.9% growth.
This producer is an example of a company innovating for
target markets. Another product that's found success is
its Sourdough Craft Beer Pretzel Rings.
"These rings are a high-quality sourdough pretzel
made with malted barley and hops and in a ring shape
to fit around the neck of your beer bottle," said Justin
Spannuth, vice-president and COO, Unique Pretzels. "We
have made efforts to promote the product at beer festivals by giving out samples and custom lanyards for making pretzel necklaces. Beer and pretzels, it's a natural!"
On-the-go and proliferating snacking occasions
create more opportunities for current snack options,
accounting for much of the new innovation. Younger
consumers in particular seek novel experiences.
According to Innova Market Insights, most millennials
prefer to spend their money on experiences or events
than products.

32

SNAC WORLD 2019

"Snack availability energizes the proliferation of
snacking occasions and creates more dining experiences or 'experiential' snacking that excites consumers and drives consumption," said Sally Lyons Wyatt,
executive vice-president and practice leader, IRI.
Hanover, PA-based Utz Quality Food's pretzels also
showed strength with sales rising 9.7% to more than
$83 million, according to IRI. The Utz brand portfolio
covers all of the major categories across salty snacks.
"Pretzels, pork rinds and cheese snacks have been extremely strong for our growth," said Kevin Brick, senior
vice-president, marketing, Utz Quality Foods.
Innovation with healthier ingredients can boost consumer interest in pretzels, as it has for other snacks. A
while ago, Unique Pretzels produced a sprouted grain
pretzel.
The gluten-free space may have room for growth.
Last year, Quinn Snacks, Boulder, CO, introduced a
sorghum and brown rice "deli rye style," gluten-free
pretzel.
"Producers are also adding fruits and veggies to
products using a wheat base," said Tom Vierhile,
vice-president strategic insights, North America, Innova
Market Insights.

@DB*=:3
BD@
;;7D4;



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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