Snac World -- State of the Industry 2019 - 34

CRACKERS

STATE OF THE INDUSTRY

Taking a Healthy

TURN

c

Crackers' vers
versatility and consumers' interest in snacking have kept tthis category steady. However, the
flooded with competitive snack options, acmarket is flood
cording
Mintel's "2019 Crackers" report. Producers
di tto Mi
would do well to create new, ethnically inspired flavor
combinations and consider better-for-you (BFY) innovations like organic, alternative-based crackers with
free-from claims.
While cracker sales were somewhat flat, the category
earned $6.9 billion in sales in the US snack market for the
52 weeks ending June 16, 2019, according to IRI. There
were pockets of growth in cheese crackers, crisps and
thins, and BFY options.
"Hero ingredients," or perceived superfoods, added to
the category's results. Mondelez International, Deerfield,
IL, upped its hero ingredient game by weaving quinoa
seeds into its latest Triscuit offering a higher-profile use of
this ancient grain instead of crushing them in the mix.
Triscuit Quinoa Seeds Basil & Garlic Crackers offer
flavor innovation and ingredients like 100% whole wheat.
Triscuit Thin Crisps made a strong showing with 19.6%
dollar sales growth, according to IRI.
Cracker manufacturers are innovating with different
textures like waves and ridges. Cheez-It, produced by The
Kellogg Company, Battle Creek, MI, now offers Snap'd
Baked Snacks Crackers, a thin and flavorful baked snack
that is made with 100% real cheese. This new line of
Cheez-Its is available in four flavors: Double Cheese,
Cheddar Sour Cream & Onion, White Cheddar & Bacon,
and Jalapeno Jack. flavor.
"The traditional square cracker can be boring, so new
shapes and formats are proliferating," Mr. Vierhile said.
"Crackers are extremely versatile, and snack producers

TRISCUIT THIN CRISPS

2018-19

2017-18

Dollar sales compared to the same
period last year ($mil)

$23.5

$19.7

An increase of

19.6%

Source: IRI, 52 Weeks Ending 06-16-19

34

SNAC WORLD 2019

@DB*=:3
BD@
;;7D4;



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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