Snac World -- State of the Industry 2019 - 41

STATE OF THE INDUSTRY

TOP

CORN SNACKS

CORN SNACK BRANDS

BRAND

Dollar Sales
($mil)

%
Change

Unit Sales
(mil)

%
Change

Volume
Sales

%
Change

(mil lb)

Total Corn Snacks (No Tortilla Chips)

$820.1

4.1%

328.7

2.5%

180.0

2.6%

Fritos

$350.8

-0.8%

138.9

-3.4%

70.7

-2.3%

Fritos Scoops

$220.2

3.2%

66.7

2.3%

51.1

0.1%

Fritos Flavor Twists

$68.8

14.1%

26.6

11.6%

13.4

10.1%

General Mills Bugles

$59.8

-4.2%

32.7

-7.5%

15.2

-0.6%

Our Little Rebellion Popcorners

$37.4

40.4%

13.9

36.2%

6.0

37.3%

Private Label

$25.4

15.2%

18.9

21.5%

11.9

21.3%

Sabritas

$14.1

43.4%

6.0

37.6%

2.9

41.7%

Barcel Churritos

$7.8

42.1%

5.3

76.9%

1.8

45.9%

Wise Cheez Doodles

$5.2

-4.6%

2.4

-5.7%

1.1

-7.0%

Barcel Churritos Fuego

$4.3

43.0%

1.6

39.1%

1.0

39.1%

Have'a Corn Chips

$3.1

5.8%

1.2

2.0%

0.3

2.0%

Popcorners

$2.4

382.9%

0.9

407.0%

0.4

335.4%

Wise Dipsy Doodles

$2.1

-4.5%

1.0

-9.8%

0.5

-6.0%

Tom's

$1.7

7.7%

0.9

7.5%

0.3

8.8%

Sabor Mexicano

$1.4

11.3%

0.3

10.2%

0.2

11.1%

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.

is king in indulgent snacks, so we do a lot of consumer
testing to ensure our taste scores are high," said Bob
Clark, vice-president of marketing, Herr Foods.
Snak King, City of Industry, CA, is marketing a peanut butter puff that is high in protein and has the flavor
of American-style peanut butter.
"These puffs fit a morning niche really well with the
higher protein level," said Joe Papiri, vice-president
of sales and marketing, Snak King. "This is a product
concept that is quite successful in Europe and Israel."
In the context of the Top 10 flavors for US snack
launches from 2017 to 2018, peanut butter landed at
the top of the list. These brands are responding with
snackified versions of even their cheese snack products.
"Surprisingly, peanut butter is an old favorite that has
popped up as a hot trend this year," said Tom Vierhile,
vice-president of strategic insights, North America,
Innova Market Insights.

@DB*=:3
BD@
;;7D4;

2019 SNAC WORLD

41



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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