Snac World -- State of the Industry 2019 - 44
CHEESE SNACKS
STATE OF THE INDUSTRY
GET REAL
M
Many consumers are going back to basics and seekwith "real food." Cheese snacks can
ing snacks made wit
leverage the protein trend by providfill that need and lev
flavors and simple ingredients.
ing substantial flavor
purchases are driven by consumers
Cheese snack pur
who seek savory indulgence as well as real cheese
flavors. The category reported significant growth at
11% with almost $1.8 billion in sales in the US snack
market for the 52 weeks ending June 16, 2019, according to IRI.
"Like chips, cheese curls are driven by indulgent flavors,
and hot flavors are a big hit right now," said Bob Clark,
vice-president, marketing, Herr Foods, Inc., Nottingham, PA.
Herr Foods fired up its cheese curls with spicy flavors
and savory cheese. Buffalo Blue Cheese Curls satisfy
cravings for hot wings while Herr's Jalapeño Poppers
Cheese Curls serve a touch of jalapeño pepper on a
cheesy base.
"The novelty ball format in the cheese puff category has
seen considerable growth. Wise Foods responded and
re-introduced Cheez Doodles, Cheese Balls and Jalapeño
Poppers," said Kevin Foltz, director of consumer content,
Wise Foods, Berwick, PA.
Rotating flavors or limited-time offers tied to seasons,
holidays, movies or special events create "pop-up" occasions in which producers can craft a unique dining experience to engage consumers and promote brands.
Herr Foods co-branded with Stubb's BBQ sauce
and introduced Stubb's Sticky Sweet cheese curls and
BBQ chips. Plano-TX based Frito-Lay's Double Cheddar
Cheetos Eggs joined Caramel Sweetos on Cheetos'
Easter line-up.
"We always strive to connect with consumers in new
ways," said Jared Johnson, vice-president of insights, analytics and category management, Frito-Lay, a subsidiary
of PepsiCo.
Cotton Tails and Snow Balls Cheese Snacks from Utz
Quality Foods, Hanover, PA, grew 41.4% and 39.6% respectively, according to IRI. These numbers underscore
the importance of creating fun experiences to keep customers engaged.
"Utz Quality Foods monitors what consumers are eating
and how they are eating snacks across a multitude of formats," said Kevin Brick, senior vice-president, marketing,
Utz Quality Foods. "These insights influence our portfolio
by way of innovation and new products or promotionally,
which drives consumer excitement."
44
SNAC WORLD 2019
@DB*=:3
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Snac World -- State of the Industry 2019
Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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