Snac World -- State of the Industry 2019 - 45

STATE OF THE INDUSTRY

TOP

CHEESE SNACKS

CHEESE SNACK BRANDS

BRAND

Dollar Sales

%
Change

($mil)

Unit Sales

%
Change

(mil)

Volume
Sales

%
Change

(mil lb)

Total Cheese Snacks

$1,792.3

11.0%

790.5

7.4%

325.5

6.2%

Cheetos

$1,180.5

5.7%

543.9

3.0%

220.8

3.2%

Chester's

$97.2

7.6%

50.6

9.2%

12.4

3.4%

Simply Cheetos

$72.9

27.3%

24.6

37.9%

11.2

26.4%

Utz

$65.5

13.7%

14.2

5.3%

17.9

12.8%

Private Label

$57.8

4.0%

31.2

0.1%

15.2

-4.2%

Cheez It Snap'd

$49.5

NA

17.8

NA

8.0

NA

Cello Whisps

$32.0

136.9%

9.5

129.1%

1.3

131.5%

Cheetos Baked

$26.3

43.8%

8.8

43.9%

4.2

44.0%

Cheetos Paws

$26.0

4.7%

9.7

-0.4%

4.5

7.5%

Herr's

$19.0

8.8%

9.5

2.3%

4.1

8.1%

Wise Cheez Doodles

$18.3

17.3%

13.4

26.3%

5.1

16.8%

Bachman Jax

$10.8

1.0%

4.1

-4.4%

2.3

1.1%

Baked Cheetos

$9.3

-31.6%

3.1

-32.7%

1.5

-32.6%

Kitchen Table Bakers Parmcrisps

$7.6

49.9%

1.1

46.4%

0.3

-16.8%

Golden Flake

$6.8

-11.6%

4.7

-15.8%

1.4

-12.5%

Planters

$6.8

NA

3.2

NA

0.6

NA

Old Dutch

$6.2

10.9%

2.6

11.1%

1.3

10.5%

Mikesells

$5.9

-5.4%

3.0

-7.0%

1.2

-6.6%

Smart Puffs

$5.2

-1.5%

1.3

-8.8%

0.4

-7.2%

Moon Cheese

$4.9

76.8%

1.3

82.2%

0.2

82.8%

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.

Brands offering products that are baked  not fried
 with clean, non-GMO labels, real cheese flavorings
and great taste represented much of the growth in the
category.
"Snak King believes that clean ingredients create value on indulgent products," said Joe Papiri,
vice-president of sales and marketing, Snak King, City
of Industry, CA. "Many of these products end up in
specialty distribution channels where these enhancements are noticed and command a premium price. Our

@DB*=:3
BD@
;;7D4;

Vitner's baked hot cheese crunchies have less fat than
the fried version, but all of the taste."
Real cheese snacks, like crisps and bars, are clearly
growing. They deliver whole-food protein with a crispy
crunch.
"These snacks are unprocessed and deliver
protein and savory flavors," said Jared Koerten,
industry manager, food and nutrition, Euromonitor
International. "You can't get a much cleaner label, and
they taste good."

2019 SNAC WORLD

45



Snac World -- State of the Industry 2019

Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019

Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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