Snac World -- State of the Industry 2019 - 49
STATE OF THE INDUSTRY
MEAT SNACKS
TOP
MEAT SNACK BRANDS
BRAND
Dollar Sales
($mil)
%
Change
Unit Sales
(mil)
%
Change
Volume
Sales
%
Change
(mil lb)
Total Other Dried Meat Snacks
$666.4
14.0%
266.9
7.2%
50.5
15.3%
Slim Jim
$263.9
5.3%
118.4
1.8%
20.6
5.5%
Jack Links
$120.6
1.4%
47.2
10.6%
6.6
-1.5%
Old Wisconsin
$55.7
58.2%
8.8
30.2%
6.2
70.4%
Duke's
$25.8
37.9%
4.8
20.6%
1.6
47.6%
Private Label
$25.7
87.9%
7.3
43.9%
2.7
83.1%
Matador by Jack Links
$17.1
68.4%
8.4
8.9%
0.8
43.1%
Old Wisconsin Turkey Bites
$14.9
19.7%
4.9
19.7%
1.3
19.3%
Jack Links Wild
$14.4
440.6%
10.2
430.3%
1.0
431.3%
Epic
$11.0
46.3%
3.8
25.7%
0.4
32.2%
Tillamook Country Smoker
$10.8
24.0%
6.3
17.0%
0.7
25.1%
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-16-19 | Note: Many companies may have multiple brand listings in the IRI data.
These snacks boast 32 g protein and 0 g sugar.
"Health and wellness claims, like lower sugar content for boomers and younger consumers who seek
healthier options, are important to consider," said Kara
Nielsen, vice-president, trends and marketing, CCD
Innovation.
Jack Link's, Minong, WI, introduced zero-sugar beef
jerky that caters to trending diets. Jack Link's Zero
Sugar Jerky is inspired by the original recipe, made
with 100% lean-meat beef, with more than 30 g protein
@DB*=:3
BD@
;;7D4;
in one bag and free from added nitrates, preservatives
and MSG.
As with other categories, flavor profiles for meat
snacks are influenced by international cuisines.
Producers are using herbs and spices like rosemary,
curry, kimchi, adobo and turmeric, according to FONA.
Minneapolis-based General Mills' Epic brand makes
bars from a variety of meats, including Alaskan salmon.
True Jerky, San Francisco, offers a spirit-infused line of
flavors, including Honey Bourbon Brisket, Blackberry
Merlot Beef and Citrus Chardonnay Turkey.
While popular attributes including high protein, portability and unique flavors benefit all brands, innovation
among smaller, niche brands are drawing attention.
There are a few producers who have created meat
crisps that are more crunchy than chewy.
"Thin meat chips and crisps deliver the protein consumers are seeking with the crunch of a cracker or
chip," Ms. Nielsen said. "This new format delivers a
crispy texture and may be considered a healthier snack
alternative to classic potato chips."
Boulder, CO-based Wilde Brand's chips are made
from chicken, cassava root and coconut oil and contain 15 g protein. Meat snacks are showing that the
sky is limit when it comes to healthy innovation.
2019 SNAC WORLD
49
Snac World -- State of the Industry 2019
Table of Contents for the Digital Edition of Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019
CONTENTS
SNAC LETTER - POWERING A DURABLE GROWTH STORY
NEW CHAIRMAN PROFILE - Strengthening Connections During Change
SNAC UPDATE - PUTTING IT TOGETHER
STATE OF THE INDUSTRY
STARTUPS - BREAKING OUT
OTHER SALTED SNACKS - PLANT Protein Power
TORTILLA CHIPS - Claim to FAME
POTATO CHIPS - A Balancing ACT
OTHER SNACKS - A Halo of HEALTH
SNACK MIXES - Commingling with CONVENIENCE
PRETZELS - HORIZON of Opportunity
CRACKERS - Taking a Healthy TURN
COOKIES - Permissible INDULGENCES
BARS - On Another LEVEL
CORN SNACKS - FUN Flavorful Formats
NUTS & SEEDS - Planting the SEED
CHEESE SNACKS - GET REAL
PORK RINDS - Proliferation of PORK
MEAT SNACKS - BEEFING Up the Flavor
POPCORN - Explosion of FLAVOR
PREPARED SNACKS - Innovation Through PORTABILITY
DIPS - DIPS that Delight
Products & Services
ADVERTISER INDEX
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - Snac World -- State of the Industry 2019
Snac World -- State of the Industry 2019 - 2
Snac World -- State of the Industry 2019 - 3
Snac World -- State of the Industry 2019 - 4
Snac World -- State of the Industry 2019 - CONTENTS
Snac World -- State of the Industry 2019 - SNAC LETTER - POWERING A DURABLE GROWTH STORY
Snac World -- State of the Industry 2019 - 7
Snac World -- State of the Industry 2019 - NEW CHAIRMAN PROFILE - Strengthening Connections During Change
Snac World -- State of the Industry 2019 - SNAC UPDATE - PUTTING IT TOGETHER
Snac World -- State of the Industry 2019 - 10
Snac World -- State of the Industry 2019 - 11
Snac World -- State of the Industry 2019 - STATE OF THE INDUSTRY
Snac World -- State of the Industry 2019 - 13
Snac World -- State of the Industry 2019 - 14
Snac World -- State of the Industry 2019 - 15
Snac World -- State of the Industry 2019 - STARTUPS - BREAKING OUT
Snac World -- State of the Industry 2019 - 17
Snac World -- State of the Industry 2019 - 18
Snac World -- State of the Industry 2019 - 19
Snac World -- State of the Industry 2019 - OTHER SALTED SNACKS - PLANT Protein Power
Snac World -- State of the Industry 2019 - 21
Snac World -- State of the Industry 2019 - 22
Snac World -- State of the Industry 2019 - TORTILLA CHIPS - Claim to FAME
Snac World -- State of the Industry 2019 - 24
Snac World -- State of the Industry 2019 - 25
Snac World -- State of the Industry 2019 - POTATO CHIPS - A Balancing ACT
Snac World -- State of the Industry 2019 - 27
Snac World -- State of the Industry 2019 - OTHER SNACKS - A Halo of HEALTH
Snac World -- State of the Industry 2019 - 29
Snac World -- State of the Industry 2019 - SNACK MIXES - Commingling with CONVENIENCE
Snac World -- State of the Industry 2019 - 31
Snac World -- State of the Industry 2019 - PRETZELS - HORIZON of Opportunity
Snac World -- State of the Industry 2019 - 33
Snac World -- State of the Industry 2019 - CRACKERS - Taking a Healthy TURN
Snac World -- State of the Industry 2019 - 35
Snac World -- State of the Industry 2019 - COOKIES - Permissible INDULGENCES
Snac World -- State of the Industry 2019 - 37
Snac World -- State of the Industry 2019 - BARS - On Another LEVEL
Snac World -- State of the Industry 2019 - 39
Snac World -- State of the Industry 2019 - CORN SNACKS - FUN Flavorful Formats
Snac World -- State of the Industry 2019 - 41
Snac World -- State of the Industry 2019 - NUTS & SEEDS - Planting the SEED
Snac World -- State of the Industry 2019 - 43
Snac World -- State of the Industry 2019 - CHEESE SNACKS - GET REAL
Snac World -- State of the Industry 2019 - 45
Snac World -- State of the Industry 2019 - PORK RINDS - Proliferation of PORK
Snac World -- State of the Industry 2019 - 47
Snac World -- State of the Industry 2019 - MEAT SNACKS - BEEFING Up the Flavor
Snac World -- State of the Industry 2019 - 49
Snac World -- State of the Industry 2019 - POPCORN - Explosion of FLAVOR
Snac World -- State of the Industry 2019 - 51
Snac World -- State of the Industry 2019 - PREPARED SNACKS - Innovation Through PORTABILITY
Snac World -- State of the Industry 2019 - 53
Snac World -- State of the Industry 2019 - DIPS - DIPS that Delight
Snac World -- State of the Industry 2019 - 55
Snac World -- State of the Industry 2019 - Products & Services
Snac World -- State of the Industry 2019 - 57
Snac World -- State of the Industry 2019 - 58
Snac World -- State of the Industry 2019 - ADVERTISER INDEX
Snac World -- State of the Industry 2019 - 60
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