Snac World - Snaxpo: Official Show Issue 2020 - 22

SPEAKER Q&A

How will health-and-wellness lifestyles impact
the future of alternative snacks?
Health-and-wellness lifestyles are and will continue to be influential in snacking. There will always
be a segment in the US consumer-base looking
for snacks to meet their specific needs. Some are
seeking alternative snacks that align to a specific
dietary requirement (e.g., GF and dairy-free), others
look for diet options (e.g., keto and vegetarian) and
some consumers are gravitating toward functional
snacks, while the remaining look for "on-trend" ingredients. It is important to understand that all consumers do not purchase alternative snacks today,
but the growth trajectory of these products does
not show signs of slowing anytime soon.
What flavors are defining 2020 and beyond?
I often say that flavors drive growth, and that will
be true in 2020. What is interesting about snacking
flavors is that as traditional/core flavors gain sales,
they'll be a safe bet for years to come. However,

variety and experiential flavors drive excitement as
well as growth. We are seeing a spectrum of flavors - from sweet flavors like superfruits, birthday
cake, marshmallows to middle of the spectrum like
lemon-vanilla to spectrum's end with hot flavors like
hot chili pepper and lime, and anything 'flamin' -
all growing in dollar sales. In addition, we are seeing
an evolution of flavors like more exotic savory or
sweet (e.g., blood orange) and also combining
these exotic/global sweet and savory flavors for
winning combinations.
How are smaller and startup brands fueling
innovation?
The smaller and startup brands find untapped opportunities or areas they feel they can do better, and
then they innovate. These brands can appeal to
retailers because they will excite current shoppers
and/or attract new consumers, which means new
foot traffic and more clicks at retail. Typically, younger consumers look for new and exciting products

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22

SNAC WORLD 2020

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SNAXPO OFFICIAL SHOW ISSUE


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Snac World - Snaxpo: Official Show Issue 2020

Table of Contents for the Digital Edition of Snac World - Snaxpo: Official Show Issue 2020

SNAXPO - Official Show Guide
Contents
Snac Letter
New Member Update
Schedule at a Glance
Map
SNAXPO 2020 Schedule
Keynote - Driving Change
Speaker Q&A - Flavors Drive Growth
Speaker Q&A - New Energy
SNX - Education and Collaboration
Welcome to the Queen City
Exhibitor List
New Snacks
Products & Services
Ad Index
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO - Official Show Guide
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO - Official Show Guide
Snac World - Snaxpo: Official Show Issue 2020 - 2
Snac World - Snaxpo: Official Show Issue 2020 - 3
Snac World - Snaxpo: Official Show Issue 2020 - 4
Snac World - Snaxpo: Official Show Issue 2020 - Contents
Snac World - Snaxpo: Official Show Issue 2020 - Snac Letter
Snac World - Snaxpo: Official Show Issue 2020 - 7
Snac World - Snaxpo: Official Show Issue 2020 - New Member Update
Snac World - Snaxpo: Official Show Issue 2020 - 9
Snac World - Snaxpo: Official Show Issue 2020 - Schedule at a Glance
Snac World - Snaxpo: Official Show Issue 2020 - 11
Snac World - Snaxpo: Official Show Issue 2020 - Map
Snac World - Snaxpo: Official Show Issue 2020 - 13
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO 2020 Schedule
Snac World - Snaxpo: Official Show Issue 2020 - 15
Snac World - Snaxpo: Official Show Issue 2020 - 16
Snac World - Snaxpo: Official Show Issue 2020 - 17
Snac World - Snaxpo: Official Show Issue 2020 - Keynote - Driving Change
Snac World - Snaxpo: Official Show Issue 2020 - 19
Snac World - Snaxpo: Official Show Issue 2020 - 20
Snac World - Snaxpo: Official Show Issue 2020 - Speaker Q&A - Flavors Drive Growth
Snac World - Snaxpo: Official Show Issue 2020 - 22
Snac World - Snaxpo: Official Show Issue 2020 - 23
Snac World - Snaxpo: Official Show Issue 2020 - 24
Snac World - Snaxpo: Official Show Issue 2020 - 25
Snac World - Snaxpo: Official Show Issue 2020 - 26
Snac World - Snaxpo: Official Show Issue 2020 - Speaker Q&A - New Energy
Snac World - Snaxpo: Official Show Issue 2020 - 28
Snac World - Snaxpo: Official Show Issue 2020 - 29
Snac World - Snaxpo: Official Show Issue 2020 - SNX - Education and Collaboration
Snac World - Snaxpo: Official Show Issue 2020 - 31
Snac World - Snaxpo: Official Show Issue 2020 - Welcome to the Queen City
Snac World - Snaxpo: Official Show Issue 2020 - 33
Snac World - Snaxpo: Official Show Issue 2020 - Exhibitor List
Snac World - Snaxpo: Official Show Issue 2020 - 35
Snac World - Snaxpo: Official Show Issue 2020 - New Snacks
Snac World - Snaxpo: Official Show Issue 2020 - 37
Snac World - Snaxpo: Official Show Issue 2020 - Products & Services
Snac World - Snaxpo: Official Show Issue 2020 - 39
Snac World - Snaxpo: Official Show Issue 2020 - 40
Snac World - Snaxpo: Official Show Issue 2020 - 41
Snac World - Snaxpo: Official Show Issue 2020 - 42
Snac World - Snaxpo: Official Show Issue 2020 - Ad Index
Snac World - Snaxpo: Official Show Issue 2020 - 44
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